Growing your business is good; growing your business strategically is even better. But how do you find time to research and compare your options, while still staying on top of your business? FareHarbor Connect is our way of making that path to growth easier.
We’ve taken all the guesswork out of connecting with third-party distributors by building a trusted network of partners and a feature set that makes it easy to maintain relationships with each and every one of them. Best of all, as a FareHarbor client, you have all these tools at your fingertips.
1. Integrate with Online Travel Agencies
When most businesses start looking for new ways to grow their customer base, they first turn to OTAs like Expedia or Viator. And with good reason – OTAs give you direct access to thousands of customers that might otherwise never find your business. Plus, they’re a great way to get your tours in front of qualified leads.
- With FareHarbor Connect, working with OTAs is just as easy as accepting online bookings. (Read: you can do it in your sleep!)
- Our booking integrations allow OTAs to resell your offerings in real-time availability, with all reservations appearing directly on your Dashboard as soon as they happen.
- Using an API Integration or FareHarbor ‘Book Buttons’, you can start marketing your tours on our network of third-party channels without any manual booking entry on your end.
Bonus: Once you’ve earned a customer through an OTA, you can use an email marketing plan to encourage them to join you again.
2. Take Bookings Directly from Hotels & Concierge Desks
We took the same concept and applied it to our always growing network of hotels and concierge desks. Once added to FareHarbor Connect, local hotels and concierges also benefit from direct access to your real-time calendar.
- This allows hotels and concierge desks to view your availability and book their guests directly into your tours, with all booking data flowing right into your Dashboard.
- FareHarbor Connect’s real-time availability means you can be making a reservation in-person, a customer could be scheduling a tour online and your friends at a local hotel can be booking their guests in at the exact same moment, with no threat of overbooking.
Bonus: Curious about our hotel and concierge program? Our network might already be in your local area. Just ask!
3. Affiliate Reporting & Invoicing
Now that you’ve got the bookings, it’s time to crunch the data. All affiliate bookings can be tracked through your reports, so you’ll always know the source of your bookings.
- Reports can also be used to calculate commissions on affiliate bookings and to generate invoices that help keep track of the balance between you and your partners.
Bonus: Use reports to keep a pulse on how your third-party channels are performing. Analyze which partners are delivering the most customers, what month or season each OTA performs the best and what portion of your overall revenue comes from third parties.
4. The FareHarbor Partner Program
Get even more local with our Partner Program. With the same ease of OTA or concierge bookings, our Partner Program is a network of FareHarbor clients in your area who’ve opted to resell tours and to have their tours resold at a commission rate.
- Most of the reselling is done through ‘Book Buttons’ located in confirmation or follow-up emails. This gives local businesses easy access to customers that have booked or participated in local activities and might be on the market for another tour while they’re in the area.
- It’s an awesome opportunity to support tourism in your local community, with the added bonus of earning a commission by referring customers to nearby companies.
Bonus: Remember, a returning customer has just as much value as a new customer. Make sure your follow-up emails are designed to re-engage the customer with links to review and social media sites in addition to our Partner Program.
5. The Channel Development Team
That’s right, we saved the best for last! FareHarbor has an entire team dedicated to building out and optimizing these affiliate features. Even better news? They’re always here to help. Please send any questions, ideas or projects related to third-party partnerships to firstname.lastname@example.org or to your Channel Development Associate. They’re always ready to help you grow your business.
Bonus: Our Channel Development Team works out of our Denver HQ. Even if you don’t have any third-party questions, you can still message them to say hi. (They’re really nice.)