Every month, we curate our webinar topics based on what information and strategies we believe will help your business the most. From general to niche, beginner to advanced — we have webinars that are perfect for you and your business.

This blog highlights our recent marketing-centric webinars designed to help you hone your online presence. Check out one or all three to set yourself up for success this busy season (and beyond!).

Enhance Your Marketing Strategy with Canva & Goal Setting

Where does your marketing strategy start? With a detailed, intentional strategy, of course! This webinar walks you through the importance of a strong marketing plan as well as which design elements will better showcase your brand AND get you more conversions.

You will learn:

• Why you should always schedule your content
• How to use simple design elements to strengthen your brand
• Why goal setting is vital to your marketing strategy

Hosted by: Web Content Specialist, Kidda Lockett, Client Dashboard Specialist, James Demetriou, and Compass Project Manager, Eliza Radeka

Annual Check Up: Optimize Your Website & SEO

Website optimization and SEO cannot be a ‘set it and forget it’ part of your marketing. It’s important to make intentional, informed changes throughout the year. This webinar covers the basics of SEO, site structure, and Google Analytics so you can make the right choices for your website all on your own.

You will learn:

• How to get the right audience to visit your website
• The basic principles of Google Analytics
• The benefits of SEO and quality content writing

Hosted by: Quality Control Associate, Cattie Cortina, and SEO Specialist, Matthew Thomas

[Bonus!] Optimize Your Website: Understanding Performance and Leveraging Your Data

This advanced webinar is perfect for those who want to take their website optimization to the next level. Our experts provide specific ways and detailed steps you can take to collect data and use that information to make the decisions that will get you more bookings.

Note that this webinar is more complex than the others above. Having a good understanding of SEO and website structure will make this information more digestible.

You will learn:

• Which pages on your website you need to keep up to date
• What video and image content you should showcase on your website
• How to understand your website data to make informed decisions

Hosted by: Website Optimization Specialist, Whitney Jones, and Sites Team Lead, Rob Sweeney

Stay tuned as we introduce new webinar types this year — such as, our first live workshop happening this month! Also, be sure to register for each webinar to attend live or be the first to know when it is available on-demand on Compass.