Point Your Business
in the Right Direction

Boost your skills and grow your business with FareHarbor Compass: one destination for SEO tips, digital marketing resources, industry insights, and more to help your tour, activity, or attraction operation thrive.

View Your Recommended Content

October 13-15, 2024
New Orleans, LA

Add Spark to My Calendar

Recommended Content

FareHarbor is committed to helping you build and maintain a resilient business and our partnership with you is our highest priority. Explore our business-boosting resources and hone your skills to help set yourself up for future success.

6 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Low Risk, High Reward: Use Trip Protection to Boost Revenue and Customer Satisfaction

Last Updated: March 1, 2024

Trip protection (aka “tour protection” or “activity protection”) allows customers to pay a fee at the time of booking to gain flexibility to cancel or rebook, if needed. The exact coverage is up to your…

All Skill Levels

7 minute read

Business Management Tips
Content Marketing
Digital Marketing

Destination Marketing: Leverage the Allure of Your Location to Sell More Tours

Last Updated: February 14, 2024

Your marketing initiatives likely focus on your USPs (unique selling points) — you know, the aspects of your tours and activities that really make your business stand out. While this is a great strategy to…

All Skill Levels

7 minute read

Business Management Tips
Dashboard & FareHarbor
Digital Marketing

Scan and Go: Use QR Codes to Streamline Your Business

Last Updated: February 9, 2024

QR codes are a type of barcode that are scanned with a smartphone to take someone to a specific website link. They can link to pages such as your website, social media, or your book…

Beginner, Intermediate

40 minutes

SEO
Websites

Be the Booker: A Live Workshop to Improve Your Website

Wednesday, April 24, 12 pm ET | 6 pm CET Learn to improve website conversions with essential design elements! During this session, our website experts reviewed client sites LIVE to share insights that turn lookers…

Register for Webinar: 04/24/2024

All Skill Levels

NEW
4 minute read

Digital Marketing
SEO
Websites

The Types of Photos You Must Include on Your Tour or Activity Site

Last Updated: April 16, 2024

Your website serves as more than just an online brochure for your tour and activity business—it’s your primary sales tool. To stand out and attract the right audience, you must effectively showcase what you have…

Intermediate

NEW
5 minute read

Business Management Tips
Dashboard & FareHarbor
Reputation Management

From Clicks to Check-In: Mastering the Art of Positive First Impressions

Last Updated: April 12, 2024

Anyone who has ever been on a first date knows that first impressions matter. From the way they dress to how they talk to the server, these details are subconsciously stored away for you to…

Intermediate

NEW
40 minutes

Dashboard & FareHarbor

Maximizing Your Reach: Leveraging the FareHarbor Distribution Network

Last Updated: April 11, 2024

Learn to boost revenue using the FareHarbor Distribution Network, gaining access to multiple online travel agencies (OTAs) through one contract, and hear real client success stories! In this 35-minute webinar, you will learn: How to…

All Skill Levels

6 minute read

Digital Marketing
Social Media

Want to add a clickable link in Instagram? Use a Link in Bio Tool

Last Updated: April 2, 2024

Why Use a Link in Bio Tool In the tour and activity industry, making the most out of your social media presence is essential. It’s one thing to showcase incredible images on your pages, but…

Intermediate

38 minutes

Business Management Tips
Digital Marketing
Pay-Per-Click

Impactful Marketing Data: Tracking Campaigns and Targeting the Ideal Audiences

Last Updated: March 27, 2024

Uncover what UTM parameters are and why they’re essential to your data collection. Plus! Learn what Google Ads can do for your business. In this 40-minute webinar, you will learn: To unlock valuable insights about…

Intermediate

Bookmarked and completed guides, and in-progress checklists can be viewed in your Compass profile

Give Feedback

Take Action

Go to Dashboard

Contact FareHarbor Support