If you’re running ads on Facebook to promote your business, you can add a Facebook pixel to your FareHarbor confirmation page to track conversions and measure the effectiveness of your ads.
How does it work?
During the setup process, your Facebook pixel will be placed on your FareHarbor confirmation page with the Purchase event attached to it.
Note: FareHarbor currently supports pixel tracking from the confirmation page only, using the “Purchase” standard event. Learn more about event codes.
Whenever a customer completes a booking from your website which originated from one of your Facebook ads, the pixel will send back purchase data (including revenue) to your Ads Manager account, allowing you to measure ROI from your Facebook ads.
To get your Facebook pixel up and running with FareHarbor, follow these steps:
If you haven’t already, create a Facebook pixel
In Facebook, go to Ads Manager > Facebook Pixel and view your pixel code
Copy the code and send it to FareHarbor Support so we can update your account accordingly
Start tracking conversions!
Note: It can take up to 30 minutes for the pixel code to start working on your website.
Tracking your Facebook pixel
To track the success of your ads, go to your Ads Manager in Facebook, and select Ads Reporting.
From here, you can create a report with customized columns to display data from your Facebook pixel.
Add the Website Purchases and Website Purchases Conversion Value columns to your report to see track the number of purchases made with the pixel and their associated revenue.
Learn more about ads reporting on Facebook