Here are a few best practices to remember when integrating your website with FareHarbor.
Every page should have a clear call-to-action.
The easiest way to guarantee this is to add a book button in the header and a small “Book online now” link in the footer of the page.
- A button that links to a main booking page on your website.
- A floating book button (available on most websites that allow lightframing).
Check out the FareHarbor buttons stylesheet or learn how to add FareHarbor links and embeds to your website.
Sell the most popular items first.
For example, if your company offers 10 different activities, but 1 activity accounts for 80% of your bookings, then that item should have more visual prominence on your website than the other 9.
You can also rearrange your Booking Flow(s) in the Dashboard to include the most popular items first and display them as the largest item block.
Organize your options.
Create booking flows in your Dashboard to organize your items, and easily insert them into your website where they make the most sense.
For example: if you offer 5 food tours and 3 architecture tours, you could set up two flows: “Food Tours” and “Architecture Tours”, so customers can easily find the activity they want.
Learn more about booking flows.
Don’t overwhelm the user with options!
More buttons on a page doesn’t equal more bookings. Instead of 20 bright red book buttons on the same page, try to include one or two strategically located buttons to help guide customers to checkout.
When presenting several different options to a customer, item grids are usually easier for customers to navigate than a calendar with all of your activities. You can insert an item grid using the embed generator in your FareHarbor Dashboard.