Blogs are one of the easiest and most effective ways to keep fresh, relevant content flowing on your website, and a great way to boost your overall SEO strategy.
What are the SEO benefits of having a blog?
Search engines are partial to sites that produce quality, relevant content on an ongoing basis. In this way, blogs are like a double whammy — they provide fresh content for web crawling bots, and they also give you the opportunity to share your content on social media and around the internet in general.
Sharing blog content
Backlinks (i.e. links from other websites to your own) are considered by many to be the most important factor influencing SEO ranking for sites. Search engines will often refer to the number of backlinks a website has to determine its search engine ranking.
For this reason, sharing your content is one of the most important parts of blogging. For example, by posting to social media or including a link to your blog in an online newsletters, you are increasing the likelihood of other sources creating backlinks to your website, as well as capturing new audiences for your offerings.
Things to remember
When deciding whether to start a blog, the main thing to remember is that blog content must be fresh and high-quality. If you don’t have the time to create new content on a regular basis, or end up reusing the same content over and over, it can actually hurt your SEO presence.
Blogs can be a powerful part of SEO strategy only if you continually create unique, quality content that is relevant and authoritative to your topic (the destination and activities of your company), and actively share it in such a way that you might receive backlinks or further exposure.
Further reading: Check out this page for some tips and tricks on creating effective blog content.