Step inside San Antonio's iconic Alameda Theater to explore its mid-century grandeur and future that shines bright!

Duration

Approximately 2 hour

About

Beginning in the Alameda’s lobby, where patrons first glimpsed the theater’s Streamline Moderne elegance, tour participants will visit noteworthy interior areas and floors of the theater and its surrounding Casa de Mexico. Original elements of the building’s design and decor will be on full display. The hallmark murals celebrating Texan and Mexican heritage along the auditorium walls will be brought back to life with blacklight illumination, illustrating mid-century advances that forged together artistry and technology.

Along the way, the tour provides glimpses of history related to the theater’s importance as a landmark of West Downtown – both geographically and culturally. A Spanish-language theater was more than a form of entertainment for San Antonio – it was a significant milestone. The tour explores the history of events and people that helped shaped the identity and experience of Mexican-Americans in San Antonio and beyond, including Gaetano Lucchese and Henry B. González. Also included are stories of legendary performers Jorge Negrete, María Félix, and Cantinflas.

Half of tour profits will go to the Alameda Theater Conservancy (ATC). Overseeing planning, fundraising, and coordination for the theater’s renovation, ATC is a 501(c)3 that is serving a critical role in the project’s success.

Price: $40 per adult. $20 per child/youth (ages 3-17).

Age: All ages. Participants under 18 must be accompanied by an adult.

Distance & Accessibility: About 0.25 miles (0.4 km) of easy walking. Every effort is made for tours to be accessible to all lovers of history. However, due to constraints of the building’s age and current pre-renovation state, this tour's route has 6 staircases (without elevator access) and limited seating. Amigo has created a special tour without staircases that will explore the theater's ground floor taking place on Apr. 26th. To read more about this special tour, click here.

Language: This page is for tours in English. (For tours in Spanish click here).

Start Point: The tour meets at Sojourn Trading Company (244 W. Houston St.).

Parking: Guests should use metered parking or nearby surface lots.