Customize Your Day at Spark: 3 Agendas To Help You Reach Your Goals

It’s hard to believe that Spark Las Vegas is less than a month away! We can’t wait to connect in person with tour and activity operators on October 10th, 2022 at FareHarbor’s annual conference. 

Whether you’ve already registered or are still hoping to join us (register here!), you might be wondering what you can expect during your day at Spark. 

The Spark agenda is filled with presentations designed to expand your skill set on a variety of topics. With multiple sessions running simultaneously, you get to pick and choose which talks matter the most to you and your business goals. 

Not sure which sessions to attend? Rest assured, we’ve crafted the perfect schedules to support your goals depending on what you’re hoping to get out of your Spark experience.

The Spark agenda includes one track focused on business growth, another covering marketing topics, and a third for anyone interested in improving the customer experience with FareHarbor features and resources. Take a look at our three suggested schedules below. 

I Want to Strengthen My Business Strategy & Decision Making

9:00 – 10:40 am: Morning Session on the Main Stage 

You’ll hear from the Product team and other industry leaders. Discover what’s new in the FareHarbor Dashboard and enjoy a talk from our Strategic Partnerships team. 

11:00 – 11:40 am: Breakout Session 1 – What Every Tour Operator Should Know About Google Tag Manager and Goal Flows.

Expand your Google Analytics skill set to include Google Tag Manager. Discover how to put your data to use to improve online conversions and grow your business. 

11:50 – 12:30 pm: Attend a Customized One-On-One with a FareHarbor Expert

Sign up for an “Expand Your Network” one-on-one to leverage local partnerships or OTAs. 

12:30 – 1:30 pm: Lunch & Expo Hall 

Refuel and head to the Spark Expo Hall to talk strategy with FareHarbor teams and industry partners. 

1:30 – 2:10 pm: Breakout Session 3 – How To Win in The Search Results

You have questions about search engine optimization (SEO) – we have answers! Feel confident in your local SEO strategy and future website improvements. 

2:30 – 4:00 pm: Closing Session on the Main Stage

End your Spark experience learning from industry partners and FareHarbor leadership. Get inspired by the discussion hosted by our Head of Community, Shane Whaley (formerly of Tourpreneur). 

Shane will connect with three tour and activity operators to learn the top strategy that has supercharged their business growth. Meet the business owners here.

I’m Looking For a Fresh Approach to Marketing My Business

9:00 – 10:40 am: Morning Session on the Main Stage 

Stay tuned for a Q&A covering behind-the-scenes FareHarbor resources. Take advantage of the marketing strategies on FareHarbor Compass, our vetted software partners, and more. 

11:00 – 11:40 am: Breakout Session 1 – Captivate, Optimize, Sell: Proven Strategies to Turn Your Lookers into Bookers

Learn to captivate your audience and convert them into customers through strategic use of your website.

11:50 – 12:30 pm: Breakout Session 2 – Don’t Leave Your Money on the Table: Optimize Your Marketing ROI

Investing in marketing is one of the best ways to drive new business. Attend this session to dial in your spending and see real results. 

12:30 – 1:30 pm: Lunch & Expo Hall 

Refuel and head to the Spark Expo Hall to talk strategy with FareHarbor teams and industry partners. Don’t miss the Fotoflo Booth for an automated way to share customer photos. 

1:30 – 2:10 pm: Attend a Customized One-On-One with a FareHarbor Expert

Sign up for an “SEO & Copy” one-on-one to optimize your website and get suggestions on driving traffic. 

2:30 – 4:00 pm: Closing Session on the Main Stage

Wrap up your day at the Spark Closing Session for a glimpse at what’s next in the tour and activity industry. 

I Want to Improve My Customers’ Booking Experience

9:00 – 10:40 am: Morning Session on the Main Stage

We kick things off with a talk from the FareHarbor Product team on what new features you can expect in the near future. 

11:00 – 11:40 am: Attend a Customized One-On-One with a FareHarbor Expert

Sign up for a “Dashboard Deep Dive” one-on-one to streamline your Dashboard and make your daily operations run even smoother. 

11:50 – 12:30 pm: Breakout Session 2 – How FareHarbor Can Help You Build More Customer Trust and Loyalty

When users trust your business, they are more likely to make bookings. Learn how FareHarbor can help you best represent your brand to establish trust and loyalty in your customer base. 

12:30 – 1:30 pm: Lunch & Expo Hall 

Grab lunch and head to the Spark Expo Hall to talk strategy with FareHarbor teams and industry partners. Stop by the FareHarbor Product booth to share how you use FareHarbor – and what features you’d like us to work on next. 

1:30 – 2:10 pm: Breakout Session 3 – Tweak These Four FareHarbor Features and Make Even More Money!

From booking flows to custom messaging, discover the FareHarbor features designed to make you even more money. 

2:30 – 4:00 pm: Closing Session on the Main Stage

For the tour professional who wants to learn everything there is to know about FareHarbor, you’re sure to enjoy some parting remarks from the FareHarbor Leadership Team. 

Regardless of which sessions you attend, we’ll see you all at 4:30 for our post-event Happy Hour! 

No matter how you spend your day at Spark, we hope you’re looking forward to connecting with us and networking with fellow tour operators. 

Remember to take a look at the full agenda to see all sessions and better plan your day.