FareHarbor is Here to Help You Navigate Your Transition to Google Analytics 4
The newest Google Analytics platform is designed to give you even better customer insights.
Google Analytics (GA4) is the next generation of customer analytics that will replace Google Universal Analytics (UA)starting on July 1, 2023. The digital landscape is always evolving and with a change this significant — we are here to support our clients in their transition to the new platform.
There’s no need to fret through! By integrating GA4 with FareHarbor, you get more insights into your customers’ online booking journeys which you can use to improve your marketing strategy — and we’re here to help you set it up and understand it every step of the way.
FareHarbor’s GA4 integration is now available for our clients across the globe and we encourage you to transition to the new platform today. Read on to uncover what GA4 is, what this means for FareHarbor clients, and few resources to learn more.
What is GA4 and How Can It Enhance Your Business Understanding?
GA4 provides you with important data points about your customers and business. You will learn more about your conversions and customer actions across platforms — like your website or mobile app.
This updated tool is great for marketers and business owners to help them build well-performing, informed marketing and ad strategies.
With the improved analytics capabilities, the Google Analytics 4 interface differs from the previous version, UA — but, that’s where FareHarbor comes in.
Why integrate FareHarbor with GA4?
For starters, it’s quite easy to get your GA4 integrated with the FareHarbor Dashboard. It will not take very long — and you can find step-by-step instructions in our Help Center.
Once connected, you will start to receive insights on your page views and ecommerce purchase events on your GA4, which provides a better understanding of how your sales and marketing efforts are performing as well as how they are contributing to final conversions.
More importantly, FareHarbor is your partner in continued success and will help in any way we can.
Free GA4 Learning Materials from FareHarbor
We know this change can seem overwhelming, but we are here to guide our clients (you!) through this transition. Depending on your learning style, we have plenty of resources designed to teach you more about the software and help get you set up.
You can watch our in-depth GA4 webinar, read all major GA4 takeaways in our Compass article, or, of course, contact our 24/7 Support team to assist with any outstanding questions.
As always, FareHarbor wants to make our clients’ lives as easy as possible — especially with a change this big!
