FareHarbor Sites: 20 product features designed to drive bookings for tour operators

When it comes to standing out in the competitive tour and activity industry, your website is your ultimate tool for attracting and converting customers. And that’s where FareHarbor Sites shines. 

Our custom website packages are tailored specifically for tour operators, offering an impressive suite of features designed to drive bookings and increase revenue. From optimized layouts to advanced tools, FareHarbor Sites takes the guesswork out of creating a high-converting website.

In this post, we’re diving into 20 standout features that set FareHarbor Sites apart from the competition, making them a game-changer for tour operators who want to elevate their online presence and boost sales.

Organize your site layout for peak performance 

A well-structured website layout is the foundation for converting visitors into customers. FareHarbor Sites offers a range of innovative design tools that make it easier than ever to create a visually appealing and user-friendly experience. 

1. Hero Banner: The Hero Banner is a full-width banner that highlights key messages or promotions, such as stellar reviews or flash sales. It immediately grabs visitor attention, emphasizes important content, and keeps customers engaged by showcasing your unique selling points at the top of the page.
2. Image Carousel: This feature displays rotating images or content to showcase multiple tours or activities without overwhelming visitors. Dynamic visuals keep customers engaged, enhance storytelling, and provide an interactive way to display everything your business offers.
3. Multicolumn Row: With this versatile layout, content is organized into easy-to-navigate columns. By simplifying complex information, it reduces decision fatigue, making it easier for visitors to absorb and act on key details.
4. Customer Reviews: Dedicated sections for customer testimonials to establish trust and credibility through social proof. Featuring positive testimonials encourages conversions and helps build confidence in your offerings.
5. Translations: Multilingual support enables your website to reach a global audience. By breaking language barriers, it improves user experience for international visitors and expands your market reach.
6. Video Showcase: Seamlessly embed videos to showcase authentic experiences from your tours. Engaging video content enhances storytelling, builds emotional connections, and increases the time visitors spend on your site.
7. Preset Content: Pre-designed templates allow you to quickly add professional, high-converting website elements. This feature simplifies setup for non-technical users and provides a polished, cohesive look with minimal effort.
8. Form Builder: Create customizable forms for contact inquiries, newsletter sign-ups, and more. By simplifying data collection and lead generation, it allows you to interact effortlessly with customers while addressing diverse business needs.
9. Instagram Feed: Integrate Instagram content directly into your site to display up-to-date social media posts. This eliminates manual updates, keeps your website fresh, and encourages visitors to follow you for ongoing engagement.
10. ComplianZ: This consent management tool helps your website meet GDPR and CCPA compliance standards. Ensuring legal compliance builds trust with customers while protecting your business from potential fines.
11. Accessibility Checker: A tool to verify your website’s color choices meet WCAG AA accessibility standards. By addressing accessibility issues, it enhances inclusivity and improves the user experience for visitors with visual impairments.

Expertly feature your experiences to drive more bookings 

Showcasing your tours and activities effectively is key to turning website visitors into customers. FareHarbor Sites includes several features to help you highlight your experiences in the best possible way.

1. Tour and Activity Block: This modular block highlights individual activities, allowing you to promote key offerings quickly and effectively. By driving attention to specific tours, it helps boost bookings.
2. Tour and Activity Grid: Use this grid layout to showcase multiple activities in a visually organized way. Simplified navigation enables customers to easily discover and book the tours that suit their needs.
3. Tour and Activity Page Template: Pre-designed, high-performing layouts ensure a consistent, professional presentation of individual activity pages. This saves time and aligns your branding across the website.
4. Key Tour and Activity Highlight: Highlight select activities prominently to draw attention to seasonal or in-demand offerings. By featuring key tours front and center, you increase visibility and drive more bookings.
5. Tour and Activity Filter: Allow visitors to filter activities by category, date, or other criteria. This reduces friction for customers searching for relevant experiences and enhances satisfaction by helping them find what they need quickly.
6. Tailored Content Structure: Custom categories and tags simplify content organization and improve searchability. This intuitive structure enhances site navigation and boosts SEO, driving more organic traffic to your website.
7. Tour and Activity Importer: Bulk import your tour and activity data seamlessly from external sources. This feature saves time for businesses managing large inventories while ensuring consistency across listings.
8. Tour and Activity Page: Dedicated pages provide detailed descriptions of individual activities, addressing common questions and offering key information. By improving decision-making confidence, they encourage customers to book.
9. Calendar Search: This feature allows visitors to find activities based on availability dates, aligning with their schedules or travel plans. By reducing booking friction, it enhances customer satisfaction and streamlines the reservation process.

With FareHarbor Sites, creating a website that brings in more traffic and bookings has never been easier. Packed with advanced features and a focus on user experience, these custom website packages are designed to help tour operators stand out in a crowded market and maximize their booking potential.

Ready to take your website to the next level? Contact us today to start building a site that showcases your business and drives revenue with FareHarbor Sites.