How FareHarbor’s carefully-designed Abandoned Cart feature drives more bookings

“The abandoned cart tool is the best way to capture more bookings.” But is it? Not usually. 

Typical abandoned cart tools target individuals who are not yet ready to book. This happens because most booking software will ask for an email address too early in the process, disrupting the booking flow AND primarily capturing contact information from low-intent customers. When those abandoned cart emails are sent out, they will go mostly ignored. 

And that’s why FareHarbor’s Abandoned Cart Recovery was designed to address this issue directly. 

FareHarbor collects contact information when customers are ready to input their credit card information. Reaching this step is a strong indicator that they will make a purchase, even if it’s not at that exact moment. While fewer abandoned cart emails are sent with FareHarbor’s abandon cart feature, conversion rates are much higher. 

Recapturing potential customers who have left items in their cart is a great way to unlock more sales. This blog will cover how our Abandoned Cart feature works and why it outperforms the competition. 

FareHarbor’s impressive conversion rates

For FareHarbor operators, 20% of customers who receive an Abandoned Cart email go on to book a tour (FareHarbor).

In comparison, the average conversion rate in the travel industry for abandoned cart emails is only 2.4% (Smart Insights).

Increase bookings by sending these emails at the “right” time

After extensive testing, the FareHarbor Product team determined that Abandoned Cart emails are most effective when sent two hours after customers leave checkout. 

This timing strikes the perfect balance: customers are deeper into the booking process, have had additional time to consider their purchase, and yet your business is still top of mind. This approach outperforms platforms that send immediate reminders or wait 24+ hours.

Set it and forget it: Continuous results with Abandoned Cart

Abandoned Cart Recovery takes just moments to set up, and its automation does the rest. Simply reach out to our Support team to enable this feature and start driving more bookings. 

Please note that to use Abandoned Cart Recovery, you must have the FareHarbor’s online orders and shopping cart feature enabled.

NOTE: Many FareHarbor operators in Europe and Australia have had this tool automatically enabled. If you are unsure if this applies to your business, please contact our Support team.

Why FareHarbor stands out from the competition

The Abandoned Cart feature proves that small, strategic nudges can lead to big gains — especially with FareHarbor’s unique approach. With our version, you’ll benefit from:

• Higher conversion rates with optimal email collection timing
• More high-intent email addresses captured
• Improved results thanks to strategic email delays
• Ease of automation and setup

If you haven’t activated Abandoned Cart Recovery yet, follow our simple steps to do so. Want to capture more customers with powerful tools like this? Request a demo today!