Podcast: Innovating tradition – Historic Denver’s journey to advanced booking technology

Get ready to listen to episode six of Growth: Powered by FareHarbor, Innovating Tradition: Historic Denver’s Journey to Advanced Booking Technology! 

Host: Rebekah Costley, Community Manager at FareHarbor
Guest: Taylor Silici, Visitor Experience Manager at Historic Denver

What you’ll hear about in this episode:

We explore Historic Denver’s journey in adopting FareHarbor’s advanced booking technology, bridging the gap between tradition and innovation. Historic Denver, an organization devoted to preserving the city’s heritage, shares the motivations behind their tech upgrade, the hurdles they faced, and the remarkable impact of streamlined booking processes on visitor engagement. 

From improving operational efficiency to enriching the customer experience, this conversation highlights how embracing technology can amplify the mission of historic organizations.

Key topics covered

1. The role of technology in modernizing historic tours and activities

• Historic Denver recognized that adopting new booking technology could help make their rich history more accessible and enjoyable for today’s audiences.
• With advanced booking tools, visitors can plan and book tours seamlessly, leading to an enhanced experience that aligns with modern expectations.

2. Transitioning to a digital booking system was tough (but worth it!)

• Switching from traditional booking methods to a digital platform brought several challenges, including selecting a platform that could support their needs and training staff on new processes.
• Historic Denver shares how they addressed these obstacles to maintain authenticity while integrating modern conveniences.

3. How technology has improved operational efficiency

• Implementing an advanced booking system has significantly reduced the time spent on managing bookings, allowing staff to focus more on delivering quality visitor experiences.
• Automated features streamline daily operations, helping the team to serve more guests without additional strain.

4. Data insights that drive visitor engagement and customization

• With reporting from their booking platform, Historic Denver can better understand visitor trends and tailor tours to meet specific interests and preferences.
• Taylor discusses how they use these metrics to adjust tour offerings and optimize schedules, maximizing visitor satisfaction.

Quotes from the episode

• “Our goal has always been to make Denver’s history accessible, and advanced booking technology has been a great tool to help us achieve that.” -Taylor Silici
• “Integrating a new system wasn’t just a technical shift – it was about preserving history while meeting the needs of today’s visitors.” – Taylor Silici
• “Data insights allow us to see what our visitors care about, helping us craft experiences that resonate with our audience.” – Taylor Silici

For more insights on the intersection of technology and tourism, be sure to subscribe to Growth: Powered by FareHarbor!