Seize the Season: 5 Black Friday Promotions for Tour Operators

The Black Friday and Cyber Monday weekend can easily become one of the most profitable times of year for tour operators. Just take FareHarbor client, Triton Charters, who made $250K in only 6 days during their Black Friday promotion last year.

Black Friday truly kicks off the holiday shopping season and FareHarbor is here to help you market your tours and activities so you can boost your online sales. 

According to TechTarget, 69% of people will shop online for Black Friday rather than in stores.

There are countless ways tour operators can take advantage of Black Friday and Cyber Monday and below are three promotions that you could run to skyrocket your bookings this holiday season. 

To learn ALL FIVE strategies, you must be a FareHarbor client and log into our exclusive resource, Compass. 

1. Gift Card Sale

One great way to gain online sales is by offering a promotion with your gift cards. 

Not only can customers buy gift cards for themselves, but they can also give the gift of experiences to their loved ones. You could offer a “buy one get one for 50% off” deal or simply discount all gift card purchases by a certain amount.

It’s easy to offer and promote gift cards with FareHarbor and you even have the option to customize them. You can add your logo, choose a preferred color or pattern, and more! 

2. Free Gift or Add-on with Black Friday Purchase

Rather than offering a discount on the tour or gift card price, you could alternatively add a free gift or add-on with purchase as your promotion. 

If you have a gift shop, choose a few items that are popular to give away as a souvenir. And if you do not typically sell merchandise, consider buying an item exclusively for the promotion like a water bottle, t-shirt, or stuffed animal.

The add-on can be a bottle of champagne, hiking pole rental, or any additional item you could offer that would be the most enticing for your customers. 

3. Give Back

The holidays are a great time to give back to your local communities and charities. One way to do this is by donating a certain portion of all Black Friday sales to an organization near you.  

This type of sale is less about you making extra money, but is a great way to support a cause you believe in. Giving back can be great for your brand image, however, it is important to relay why this organization is important to you so it doesn’t seem like you are just doing it to look good.

These ideas are here to help you think of a promotion that will work great for your business. To learn more about the types of Black Friday sales you can run, remember to head over to Compass.