Unlocking Customer Loyalty: 4 Ways to Take Advantage of Our New Memberships Feature

If you haven’t heard already, we recently released our (highly anticipated!) feature, memberships! FareHarbor clients now have the ability to create a tailored loyalty program that will help them build a stronger customer base, secure consistent revenue, and encourage organic referrals.

As one of the only booking solutions to offer this feature, we are thrilled to give our clients the power to turn their visitors into repeat customers with rewards like discounts, free admission tickets, merchandise, and more.

Since its release earlier this year, FareHarbor clients that have enabled memberships are seeing 50% more returning customer bookings from their members than from their regular customers.

Memberships are customizable and can be set up to work best for each individual business. Here are a few of the many ways this powerful feature can help you increase customer satisfaction and easily increase revenue.

Note, for all the exciting details on how you can use Memberships to support your business, you will need to head to our exclusive learning hub, Compass.

Tiered Membership

Great for: Museums, axe throwing, ATV rental, other activities

A tiered loyalty program is a great choice for museums or any business that would like to offer upgraded amenities, priority services, and exclusive perks. Customers may choose a membership tier based on the benefits it offers. Higher the tier, better the discounts and perks!

Benefits of a tiered membership program:

• They help build a community of patrons around your business.
• Customers can choose which level of membership (and benefits!) works best for them.

Multi-Lesson Pass

Great for: Surf lessons, ski classes, SUP sessions, other lessons

For activity businesses that offer lessons, a multi-lesson membership is a wonderful fit. Repeat customers will be common since people are learning a new sport throughout the season or return to the same vacation spot each year.

Benefits of a multi-lesson membership program:

• They help build loyalty and encourage referrals.
• They are a good asset to secure consistent revenue while also helping customers plan out their full summer of surfing or full winter of skiing.

Annual or Season Pass

Great for: Zoos, museums, ski and water activities, other attractions

Depending on your business, you can also offer an annual or seasonal pass — or a pass for any time frame that works with your operation.

Benefits of a yearly or seasonal membership program:

• They help bring in extra money on add-ons and refreshments.
• They encourage referrals and cultivate loyal customers.
• Seasonal programs bring return visitors each year, generating repeat purchases and revenue.

Family Membership

Great for: Farms, water parks, aquariums, activity rentals, other attractions

Fun for the whole family! This type of membership would allow a certain number of family members to get free admission during business hours.

Benefits of a family membership program:

• They encourage a welcoming environment and family-friendly activities.
• They foster loyal customers and referrals.
• They incentivize returning families to buy merchandise and on-site refreshments.

Memberships are a great way to get customers excited about your business and encourage more sales — for more information on this feature, visit our guide on Compass.