“Bookings are very streamlined in Kiosk mode; it only takes a couple clicks and our customers have purchased their tickets. This helps us significantly reduce staff hours and focus on bringing the best show to our guests."

Abby Bradberry
Product Specialist

The Great Alaskan Lumberjack Show, a must-see athletic competition show, transformed their in-person ticketing experience with FareHarbor Dock – our brand new booking point-of-sale solution built for tour and activity operators. Using Kiosk mode, this operator streamlined in-person bookings, empowered guests to make their own bookings, and reduced the staff needed to sell tickets in person. 

Discover how they leveraged Dock to create a seamless walk-up sales experience for guests looking to secure seats for the Great Alaskan Lumberjack Show.

The Great Alaskan Lumberjack Show

Not your typical entertainment show, the Great Alaskan Lumberjack Show is an immersive experience where athletes compete in 12 challenging categories in an action-packed, one-hour show. Guests cheer on as lumberjacks contend to be the best in sawing, chopping, speed climbing, log rolling and more. 

Aside from the action-packed competition show, this operator also offers cultural and culinary experiences to their guests. Ideal for families and friends seeking fun things to do while in Ketchikan, Alaska, the renowned lumberjack show is a must-see for visitors looking to get a taste of the rich history of southeast Alaska.

Challenge: Customer-facing booking kiosks

The Great Alaskan Lumberjack Show welcomes hundreds of visitors arriving at the port of Ketchikan every day. Customers walk up to purchase tickets for the next available showtime. Previously, the front desk had to service one customer at a time, creating a waiting line outside the ticketing office and resulting in a subpar booking experience for their customers.

Three to four staff are typically stationed at the front desk to help customers book the next available time slot. With the high season approaching, the company set out to find a solution that could help them sell bookings faster, process more customers at a time, and create a more  enjoyable booking experience.

Solution: FareHarbor’s booking point-of-sale solution

The Great Alaskan Lumberjack Show implemented FareHarbor Dock, our powerful point-of-sale solution built for tour operators, to reduce wait lines and get customers in the door quickly and efficiently.

The team opted to use Kiosk mode – a self-service booking interface that empowers guests to book  independently. With two iPad stands set up in a booking booth, their customers can easily pop in at any time of the day (whether the front desk is open or not) and secure tickets for the lumberjack show.

The Results

Within three weeks of setting up Dock, over 700 tickets were sold through Kiosk mode. Abby Bradberry, Product Specialist at the Great Alaskan Lumberjack Show, praised Kiosk mode for “significantly reducing staff hours,” enabling the business to allocate employees more efficiently in the arena and focus on enhancing the guest experience.

The easy-to-use and intuitive interface of Kiosk mode allowed customers to effortlessly book on their own, “tak[ing] a couple clicks and [their] customers have purchased their tickets.”

Aside from saving on resources and providing a smoother booking experience for customers, the flexibility and autonomy of Kiosk mode also enabled their business to capture more walk-up sales. They “open[ed] the Kiosk when [they’re] not open”, allowing guests to book at any time of the day or night.

With the addition of a Kiosk booth, the operator captured sales opportunities that would have otherwise been missed due to limited operating hours. FareHarbor Dock revolutionized their walk-up bookings, elevating the ticketing process for customers, expanding the sales window, and ultimately boosting overall revenue.

Transform your in-person booking sales with FareHarbor Dock today!