Making waves with SEO: How FareHarbor Sites transformed a rafting operator’s revenue
Learn how FareHarbor Sites, with built-in SEO optimization, mobile-first design, and conversion-focused strategies, helped a rafting operator increase organic traffic by 500% and quadruple their revenue in just one year.
The business
This rafting operator offers adventure-filled excursions on one of the country’s most picturesque rivers in the US. With a commitment to creating unforgettable experiences, the operator needed an online presence that could attract more customers and make their booking process effortless.
The challenge
Before switching to FareHarbor Sites, this activity provider’s website struggled to compete online. Challenges included:
- Low search engine visibility: The existing website wasn’t ranking well for relevant keywords, making it difficult for potential customers to find the business.
- Inconsistent traffic and bookings: Without a strong online presence, direct bookings were minimal, forcing reliance on OTA platforms that charge high commissions.
- Poor mobile usability: A clunky mobile experience turned away potential customers searching on their phones.
The FareHarbor Sites solution
When the operator upgraded to a FareHarbor Site, they saw immediate improvements. FareHarbor Sites are designed with three key features that drive results:
- Expert SEO advice: FareHarbor implemented advanced SEO strategies, including in-depth keyword research, on-page enhancements, and local SEO tactics, to improve the site’s search engine rankings and attract high-intent traffic.
- Mobile-first design: The new site prioritized mobile usability, ensuring fast load times and a seamless booking experience for users on all devices.
- Conversion rate optimization: Streamlined booking flows reduced friction, turning more visitors into paying customers. By shortening the checkout process and focusing on user experience, the site made it easy for customers to complete their bookings.
Impressive results
This whitewater rafting company experienced immediate improvements once switching to a FareHarbor Site. With a focus on SEO, mobile-first design, and conversion-boosting techniques, they have continued to see lasting results.
Explosive traffic growth
Organic sessions increased by 500% in just one year, from 9,794 to 63,454, thanks to FareHarbor’s SEO-optimized site design.
Significant revenue boost
Organic revenue grew by over 453%, demonstrating how targeted SEO and a user-friendly site can directly impact profitability.
Enhanced user experience
The mobile-first design and optimized booking flow significantly reduced bounce rates and increased completed bookings, helping the operator capture more sales.
Keyword visibility
The number of tracked keywords nearly doubled, from 371 in 2018 to 693 in 2024, ensuring the business ranked higher in search results than competitors and captured more high-intent traffic.
Sustained long-term growth
FareHarbor’s continuous performance analysis ensured that traffic and revenue continued to grow year-over-year, building a solid foundation for the operator’s online presence.
The takeaway
This operator’s success story highlights how FareHarbor Sites can transform a business’s online presence. By combining SEO optimization, mobile-first design, and conversion-focused strategies, FareHarbor Sites deliver measurable results — driving traffic, increasing revenue, and ensuring long-term growth.
Want to see how FareHarbor Sites can help your business thrive? Explore our packages today.
