How our content builder boosted this tour operator’s conversion rate by 14%

This Antelope Canyon tour company improved its online booking experience by utilizing our new content builder to create clear, organized tour descriptions. This enhanced layout allowed guests to quickly find key details, leading to a 14% increase in conversion rate in the first month. By presenting relevant information in a concise and accessible format, their business elevated the booking experience and boosted customer engagement.

Antelope Canyon Tour Company

This Antelope Canyon tour company is a Navajo-owned and operated business specializing in guided tours in Page, Arizona. Guests are invited to explore this natural wonder, sculpted over thousands of years of flash floods and erosion, creating an awe-inspiring sandstone masterpiece within the canyon. 

Challenge: Navigating detailed and lengthy item descriptions

Thousands of visitors come to marvel at the wonders of the Antelope Canyon. To ensure guests enjoy an exceptional experience at the canyon, the operator recommends customers book online and arrive 30 minutes before the tour begins. Once checked in, guests board a transport vehicle to the canyon entrance, where they begin the walking tour. Due to the canyon’s narrow passageways, visitors need to be aware of the fitness requirements and restrictions on items allowed inside.

With so much essential information to convey, the operator’s listing became long and complex. These  lengthy descriptions were challenging for online bookers to navigate, resulting in extended session times and less-than-ideal booking experiences.

Solution: Streamlining tour information for a better booking experience

With the release of the new content builder, the tour company transitioned their listings to the updated format, organizing key details into designated categories. 

Important information, such as tour duration, meeting point, cancellation policy, and accessibility, was highlighted in the Overview section, making it easy for customers to find the most relevant tour details. Additional information was placed in collapsible sections, allowing visitors to expand and review specific details as needed before completing their booking.

The Results

In the first month of using the new content builder to enhance their item descriptions, the business saw a 14% year-over-year increase in conversion rate. This improvement demonstrates the value of the new item description layout, presenting tour information in a clear and concise manner that is relevant and easily accessible to online bookers.

If you’re interested in streamlining your item descriptions with our content builder, follow along our step-by-step guide or request a demo today.