11 recommended website providers for tour operators

A high-quality website is the key to lasting success for tour and activity operators. Potential customers rely on your digital presence for details about your business, reviews from previous guests, and pictures that showcase your offerings. All of this information will help them decide if they want to book an experience with you over your competition. 

But how do you build a website that will attract traffic and drive conversions? You’ve come to the right place. 

FareHarbor recently released new website packages designed specifically for tour and activity businesses. With a FareHarbor Site, you will get a fully customized design, specialized features like seamless booking integration, GA4 setup, and more. Plus other packages include SEO audits, quarterly performance reports and other tools that will ensure better performance and higher conversions rates.

However, we understand that FareHarbor Sites might not be the perfect fit for every business.  Below we’ve outlined more details about FareHarbor Sites as well as several alternative options to help you find the best solution for your company.  

1. FareHarbor Sites 

FareHarbor Sites are premium websites tailored for tour and activity operators, providing advanced tools and services that generic platforms do not offer. Whether you run a seasonal business or offer tours year-round, our websites will provide better booking performance since they are crafted specifically for the unique needs of those in the tourism industry.

With a FareHarbor Site you will experience:

• More bookings and traffic with conversion-driven strategies and SEO optimization
• Seamless integration with your FareHarbor Dashboard 
• Top-tier security and compliance to protect your business
• Custom design crafted to elevate your brand and maximize engagement
• Unmatched support and reporting to maximize your success

Unlock more details about all of our Sites packages. 

Best for: Tour and activity operators who want a premium site with specialized features and tools. 

FareHarbor Sites provide more than just a website; they deliver an SEO-driven platform tailored specifically for tour and activity providers, increasing conversions by 9.2% over alternative solutions. 

2. Tomis

TOMIS offers innovative marketing software and expert services tailored to tour and activity operators. Whether supporting single-location businesses, managing websites for multi-location operations, or integrating cross-sell opportunities with sister and partner companies, TOMIS delivers solutions tailored to meet each client’s needs

Best for: TOMIS’ websites are designed to scale with businesses as they grow and evolve. They offer frontend customization, and backend flexibility.

3. Wix

Wix is a dynamic website builder featuring a drag-and-drop editor. Its extensive app market allows for easy integration of features like booking systems and marketing tools, ensuring a tailored solution for tour operators.

Best for: Small businesses looking for design flexibility.

4. Squarespace

Squarespace is renowned for its stunning templates and robust branding tools. They also offer extensive built-in marketing and e-commerce features.

Best for: Operators aiming to grow their online presence. 

5. WordPress.com

WordPress offers unmatched customizability, supported by a vast array of plugins for functionality like bookings, SEO, and blogging. It’s an excellent choice for content-heavy websites or businesses planning long-term growth.

Best for: Businesses who want options for advanced scalability.

6. Shopify

Shopify is an e-commerce powerhouse designed for businesses requiring versatile payment and booking integrations. Operators will enjoy their user-friendly interface and robust features.

Best for: Retail-focused operators and those offering packaged services.

7. Webflow

Webflow provides advanced design capabilities without requiring coding expertise, enabling businesses to craft highly customized, high-performance websites. 

Best for: Operators seeking flexibility, unique layouts and fast-loading sites.

8. GoDaddy Website Builder

GoDaddy builder simplifies the website creation process with quick setup and built-in marketing tools. 

Best for: Small businesses or individuals looking for an easy-to-manage, professional online presence.

9. Weebly (by Square)

Weebly is a user-friendly platform tailored to small business needs, offering seamless e-commerce integration and intuitive design tools. It’s an excellent tool for operators who value simplicity and functionality.

Best for: Operators who value simplicity and functionality.

10. BigCommerce

BigCommerce is a powerful e-commerce platform built for scalability. Its robust tools support advanced product management and marketing strategies.

Best for: Businesses  with extensive online sales needs.

11. Duda

Duda is an SEO-friendly platform, offering versatility and tools to create mobile-optimized, personalized websites.

Best for: Agencies and businesses prioritizing performance and user experience.

A conversion-focused website is a powerful tool to drive success for your business. Explore our website and SEO packages with FareHarbor Sites, or request a demo to discover how FareHarbor can elevate your business to the next level.