2 Last-Minute Black Friday Marketing Strategies for Tour and Activity Operators
With FareHarbor, it's easy to set up holiday promotions and boost your year-end sales.
Does planning and running a (successful) holiday promotion sound daunting? It doesn’t have to! Implementing a promo that works well with your business and specific goals is easy on the FareHarbor Dashboard.
With the biggest spending and sale weekend just around the corner, it’s time to get your Black Friday and Cyber Monday plans in place. According to Invesp, more than 70% of US online users claim discounts have the biggest effect on purchase decisions during the holidays, so you don’t want to miss out on the potential earnings.
We’ve outlined two types of simple campaigns you can set up in minutes using FareHarbor’s intuitive software. We want to help you maximize your end-of-year sales with an optimized holiday promotion!
Attract more customers with a promo code campaign
Goal: Find new business and give deciding customers a big incentive and final push to book.
With a promo code campaign, you can choose a specific discount and time frame that works for your business. For instance, you can run a flash sale with a 20% discount for a day or a longer promo with a 10% discount over a week.
With our software, there are endless ways you can tailor sales promotions to fit your needs. For example, you can add blackout dates to control when customers can or cannot book. Let’s say you always sell out over spring break in your area — you can remove this week from the promotion.
This ensures you generate the most revenue possible during your busy times and encourages more bookings for your slower months.
Increase checkout total with a combo deal
Goal: Fill up your availabilities, encourage customers to book more than one experience, and advertise less popular offerings.
With our new tool, Combos, it’s easier than ever to run a Buy One, Get One (BOGO) sale. With this powerful feature, you can charge full price for one experience, and customers can decide to book another offering at a discounted rate of your choice.
This promo ensures you don’t lose revenue on the first experience booked and the second is a sale you may not have had otherwise.
If you’re interested in growing your tour and activity business with FareHarbor, request a demo today!
