We have something shiny and new to show you!
See that badge right there? We earned it. We are now officially a certified Google Partner.
The badge was awarded to our Client Strategy and Marketing team – a team dedicated entirely to (you guessed it!) enhancing our clients’ online marketing and digital strategy. The certification acts as an official stamp of approval from Google, demonstrating that we’re trusted to consult on AdWords advertising to increase online tour bookings and improve brand awareness.
How FareHarbor Earned Its Google Partner Status
The badge cuts straight to the chase. It signifies we’re a Google business partner proven to have happy, healthy clients on the AdWords marketing channel. To qualify for the certification, we first needed to pass a series of tests and requirements to prove we had mastered the product. Google then performed an in-depth audit of our account, ultimately awarding us with an Above Average rating.
In addition, every member of the team passed the AdWords multi-test certification exam. We rocked advanced exams ranging from Fundamental, Display and Search to Video and Mobile Advertising. Going forward, we’ll be required to annually retake the tests to prove our continued knowledge.
The goal is keep us both relevant and innovative. Paid advertising requires both, as it’s an art and a science. Creative text and copy mix with real data to tell us what resonates with an audience. Understanding and using data better than any other tour booking company is what sets us apart.
AdWords Report Card
Here are some of the stats that helped us earn our status as an official partner:
• We’ve seen as much as a 300% return on ad spend (ROAS) in one month.
• A client who spends thousands on ads had an average click-through-rate (CTR – the ratio of people who clicked on an ad compared to the total number who saw it) grew from .97% to 4.43% after the first month of working with us. Their cost-per-click (CPC – the amount you pay for someone to click an ad) decreased by 13% in the same time period.
• Monthly we contribute to a combined $25,000+ in online revenue assisted by AdWords.
• A client, prior to working with our team, had been losing money on Adwords. We advised on how they could restructure their work and in 2 months, ROAS improved to 200%, CTR increased from 1.66% to 3.41% and their CPC decreased by 10%.
And we’re just getting started!