A smarter way to increase revenue per booking

When margins feel tight, discounting can seem like the fastest way to drive bookings. And in some cases, it absolutely works. 

Discounts can drive attention, but value is what builds momentum.

With a few small updates to your checkout flow, you can increase revenue per booking while delivering even more value to your guests. Add-ons, bundles, retail items, and revenue protections all create opportunities to grow — without adjusting your base pricing.

The goal isn’t just to fill spots. It’s to make the most of every booking.

How bundling and upselling drive stronger profits

Bundling and upselling aren’t just about increasing revenue — they’re opportunities to enhance the customer experience and make the booking process as easy as possible. When you strategically offer relevant add-ons and upgrades at checkout, you’re creating a more immersive and enjoyable experience for your customers. 

Additionally, these tactics allow operators to tailor experiences to customer preferences, helping them feel valued and well-catered to. Here are some key benefits:

• Increase revenue per customer without spending a dime on marketing
• Improve your customer experience by providing appealing upgrades 
• Streamline the booking process with upsells and bundles offered during checkout
• Capture more value from demand you’re already generating

Small improvements inside your checkout flow can compound over time — especially during high-demand periods.

Start simple: Retail items & add-ons

Offering retail items and add-ons directly in the booking process are a simple yet effective option to boost your revenue. Some great examples include:

• Photo packages
• Gear rentals such as wetsuits or helmets
• Food and beverage additions like champagne or snack boards
• Souvenirs and branded merchandise

You can include these add-ons right in your book form by setting up custom fields in your FareHarbor Dashboard. As a simple checkbox or dropdown option, customers can quickly choose to add these upgrades to their order. 

Pro tip: Remember to be mindful when adding in these upgrade options. We recommend 6 or less custom fields per book form to reduce booking fatigue and cart abandonment. 

Go further with bundling: Combos and Packages

If add-ons increase incremental revenue, bundling expands the opportunity even more.

With Combos and Packages, customers can purchase multiple standalone items together in a single checkout flow. These can include tours, activities, retail products, or gift cards. 

Combos: Flexible pairing

Combos allow guests to enhance their booking by selecting optional complementary items during checkout.

For example, a morning snorkel tour can be paired with a sunset cruise. A walking tour can be paired with a food tasting. A kayak rental can be paired with a dry bag purchase.

Operators using Combos have seen strong results. For example, Hopscotch generated $100,000 in additional profits after creating a new Combo bundle. 

Packages: Curated experiences

Packages take bundling one step further by combining items into a single, pre-set product that must be purchased together.

Instead of letting guests build their own bundle, you present a curated experience upfront — such as a full-day itinerary or a tour paired with lunch.

This simplifies decision-making and increases perceived value because the offer feels intentional rather than optional.

After implementing a round-trip ferry ticket Package, Navigazione Lago d’Iseo made $250,000+ in revenue during an island festival.

 

Protect your profits with Trip Protection

Not every upsell enhances the experience. Some protect it.

Trip Protection gives your customers peace of mind by offering flexibility in case of cancellations. For operators, it safeguards your business while also providing additional revenue at the time of booking. 

Since the Trip protection Fee is non-refundable, it generates revenue despite cancellations. In 2025, Trip Protection generated $10.1 million in revenue for FareHarbor operators. 

You can add Trip Protection to your checkout form as a checkbox custom field. We recommend having the checkbox auto-selected to encourage more customers to opt in. Learn more about Trip Protection.

Build once, benefit all season

Discounts can be part of your strategy. But they don’t have to carry the full weight of your growth plan.

By incorporating thoughtful add-ons, curated bundles, and revenue protections into your checkout flow, you give guests more ways to engage — and your business more ways to grow.

You can start small or build something more comprehensive. Once in place, these updates continue working quietly in the background, helping you capture more value from every reservation.

Ready to strengthen your checkout? Explore our Help Center to learn how to start making more from every booking.