Creative holiday social media ideas for tour operators

The holidays bring a surge of online activity, and travelers turn to social media to find gifts, plan outings, and choose memorable experiences. This creates a key moment for you to connect with new audiences and stay top of mind with your loyal customers.

Social commerce is also growing. In 2025, 21% of shoppers purchased holiday gifts directly on social platforms, up from 12% the previous year (Viral Nation). As more customers browse and buy through social, your posts can influence real revenue during the final months of the year.

Gift cards and promotions are a natural fit for this time of year, but the holidays give you even more room to be creative. You can share more personality, spark conversations with your audience, and highlight what makes your experiences worth booking.

The ideas below will help you build a social strategy that attracts attention, encourages engagement, and inspires customers to choose your tours during the busiest months of the year.

Use interactive features to check in with your customers

Interactive tools are a fun way to learn what your customers want during the holidays while keeping your brand at the top of their feeds. Polls, questions, and quizzes often spark quick engagement, which helps your posts get seen by more people.

Instagram Stories is the perfect place to start. Use the poll or quiz stickers and ask questions that connect directly to your experiences. A few ideas tour operators love:

• “Which tour would you choose for holiday visitors?”
• “When the weather gets colder, are you booking indoor adventures or staying outside?”
• “Are you shopping for an experience gift this year?”

You can also use the question sticker to collect open responses. Try prompts like:

• “Tell us who you are shopping for this year and we’ll recommend the right experience.”
• “What local activity is on your holiday wishlist?”
• “Planning a visit with out-of-town family? Tell us where they are coming from.”

These small touchpoints give you real insight into what your customers are looking for. They can help guide which tours you promote and what extras you highlight throughout the month.

Pro tip: Add your best polls and questions to a Story Highlight labeled “Plan your visit” or “Holiday ideas” so new followers can join in later.

Create a Facebook event for your holiday experience

If you host a holiday tour or seasonal activity, a Facebook event can help you reach more customers and increase visibility during a busy time of year. Events show up in Facebook’s recommendation feed, which means new customers can discover you even if they do not follow your page.

Give your event a name that feels fun and specific to your experience. Write a clear description, add photos from previous years, and include everything a customer needs to know before booking. Make sure the event is public, set the location, and choose keywords that match your tour type.

You can also boost your event with paid ads to reach a wider audience. This works well when you want to sell out specific dates or drive last-minute bookings.

Pro tip: Add your booking link to the top of your event description so customers can reserve their spot quickly.

Share company photos

Holiday moments inside your business make great behind-the-scenes content and help customers feel connected to your team. Whether you host an annual party, decorate your check-in area, or participate in an Ugly Sweater Day, these small glimpses into your world build trust and personality.

Candid photos perform especially well during the holidays. You can share team snapshots, volunteer activities, staff celebrations, or even the simple moments that show how your business prepares for your busiest months. These posts give travelers confidence that they will be welcomed by a friendly team when they arrive for their tour.

Pro tip: Create a short holiday photo album on Facebook and upload new images throughout the month.

Support charity initiatives

If your business gives back during the holidays, social media is the perfect place to share that story. Customers love seeing the real impact local businesses make in their communities, and your efforts can inspire others to get involved.

Highlight any partnerships you have with local charities or nonprofits and let your followers know how they can participate. This might include donating a portion of ticket sales, collecting items at your location, or volunteering as a team. These posts show that your business cares about more than bookings, which deepens customer trust.

Keep the focus on the cause and the positive impact. You can time these posts around Giving Tuesday or pair them with meaningful updates throughout the month.

Pro tip: Tag the organization you partner with so your post reaches their audience as well.

Keep your social strategy working for you

Holiday content does more than fill your feed. It helps you stay visible during the moments when travelers are searching for experiences, planning outings with family, and looking for last-minute gifts. When you show up consistently, you build trust that carries into the new year and sets the stage for strong early-month bookings.

If you want even more ways to stand out this holiday season, explore additional insights in our blog’s marketing section.