How does FareHarbor help increase bookings?
FareHarbor helps increase bookings by combining high-converting booking technology, OTA distribution, marketing tools, and conversion-focused features designed specifically for tour, activity, and attraction operators. The platform helps businesses capture more direct bookings while also expanding visibility across affiliate and reseller channels.
FareHarbor’s mobile-optimized booking flow is built to reduce friction during checkout and improve conversion rates across devices. According to FareHarbor’s 2025 Beneath the Surface Market Report, mobile accounts for 76% of bookings, making a fast and user-friendly booking experience critical for operators. The report also found that operators using FareHarbor Sites experience an average 28.3% increase in conversions, alongside an average 10% increase in website traffic and 7% increase in revenue.
FareHarbor also helps operators reach more travelers through its distribution network, which connects businesses to 250+ OTAs and affiliate partners in real time. In 2025 alone, the FareHarbor Distribution Network saw a 27% increase in total transaction volume (TTV) year over year, highlighting the growing impact of affiliate bookings on operator revenue.
Beyond visibility, FareHarbor includes tools that help operators convert more visitors into paying guests, including:
- Mobile-friendly checkout flows
- Real-time availability and automated inventory syncing
- Packages and Combos to increase order value
- Waitlist tools to recover sold-out demand
- SEO-optimized FareHarbor Sites
- SmartAds and performance marketing tools
- Public Headlines, badges, and pricing previews that build trust during checkout
To learn more about FareHarbor’s tools, features, and partners, visit our Help Center.
