Less guess work. More guest work: Introducing Customer Profiles

Understanding your guests shouldn’t require spreadsheets, speculation, or switching between tools. With Customer Profiles, your team gets a fast, unified view of every visitor right inside your Dashboard.

This new Customers section makes it easier than ever to deliver personalized service, surface key insights, and act on the details that matter most. Let’s explore what’s possible and how you can leverage this powerful tool to grow your business. 

What are Customer Profiles?

Customer Profiles give you a complete picture of every guest in one organized place. Instead of digging through individual bookings, you’ll see their entire journey laid out in a clean, chronological timeline.

View bookings, waivers, payments, memberships, tags, notes, and contact details at a glance — everything you need to better understand your customers and give your team real-time context during check-in, guest interactions, and follow-ups.

Why this feature matters for tour and activity companies

Whether you manage a single tour, multiple activities, or a multi-location operation, Customer Profiles help you make faster, more informed decisions.

Manage guest data in one place: No more spreadsheets or external tools — everything lives right inside your Dashboard.

Understand guest behavior instantly: Review lifetime bookings, spend, visit patterns, and other insights that help you identify loyal or high-value customers.

Deliver personalized service with confidence: Use customer tags, interaction history, and internal notes to tailor your check-in flow and elevate each visit.

Keep your data clean and up to date: Duplicate records are combined automatically when emails or phone numbers match, keeping your customer data clean and reliable.

Improve sales and marketing precision: See booking volume, total spend, and key segments so you can prioritize repeat visitors, target high-value customers, and craft more effective outreach.

How Customer Profiles support your entire team

Every role can use this new feature to make smarter decisions!

Simplify operations and management

• Review complete customer histories, including private events and financial details
• Identify trends, repeat guests, and lifetime value
• Tag or flag guests to streamline day-to-day decisions

Strengthen sales and marketing

• Prioritize VIPs, returning visitors, or high-potential customers
• Tailor messaging using real-time profile data
• Improve upselling with a better understanding of each guest’s journey

As the tourism industry becomes more personalized, tools that surface guest insights can make a measurable difference in revenue, retention, and the overall guest experience.

An enhanced customer view starts here

Customer Profiles add a powerful layer of clarity to FareHarbor — and a new level of insight for operators using booking software for tour and activity companies. With everything you need in one place, you’ll spend less time tracking details and more time delivering exceptional experiences.

Customer Profiles are now live in your Dashboard. Explore this new FareHarbor feature in our Help Center.