SPARK REWIND — Live hot seat: Expert tips for website optimization
Plus, we’re already planning next year’s Spark to make it even bigger and better.
FareHarbor Spark is our biggest in-person event of the year — and the ONLY tourism event designed specifically for tour and activity operators. This year, Spark New Orleans brought together over 600 tour providers for 18 unique learning sessions, networking opportunities, and unforgettable receptions, including a closing celebration on the iconic Steamboat Natchez!
We’re still riding high on the energy of this incredible event, so we wanted to show you a little bit of the magic. Below you can watch one of our most popular sessions of Spark New Orleans: Live hot seat: Expert tips for website optimization.
Watch the session
What you’ll learn:
This interactive session showcased FareHarbor’s SEO and Website Optimization team as they walked through in-depth case studies of select FareHarbor Sites. Attendees gained insights into actionable website updates to improve online performance, focusing on:
- User experience enhancements
- SEO traffic metrics
- Strategies to drive conversions
The session concluded with a live Q&A, where attendees had the chance to ask their most pressing website optimization questions and receive real-time answers from our expert panel.
Meet our panelists:
- Christopher Illes, SEO & Website Optimization Manager
- Whitney Jones, SEO & Website Optimization Team Lead
- Bridget Baumer, Website Optimization Specialist
The agenda:
- The foundations of a high-converting website
- What makes a website user-friendly and effective?
- Website elements for success
- SEO strategies, design best practices, and content tips
- Conversion recommendations
- Proven techniques to drive bookings and accelerate growth for tour operators
Stay Tuned for Spark 2025
We’re already planning next year’s Spark to make it even bigger and better! Be the first to know our date and location of Spark 2025 by joining the FareHarbor Community! Details will be shared soon.
