How this kayaking company increased online bookings with affiliate rules
Learn how Get Up and Go Kayaking maximized earnings during the holiday season by simply managing when affiliates could book their tours.
"Affiliate rules gave us the flexibility to leverage affiliates when we needed them, saving costs and improving our bottom line."
Justin Buzzi
Owner
A wildly successful clear-kayak tour company, Get Up and Go Kayaking, leveraged a new FareHarbor feature, affiliate rules, to maximize online bookings during the Christmas and New Year holidays. By setting up custom rules to manage when affiliate partners can book during this window, this client was able to exponentially boost profits during this already busy time of year. Dive into how this business used affiliate rules to elevate their distribution strategy and secure extra revenue.
Get Up and Go Kayaking
Founded in 2016 by Justin Buzzi, Get Up And Go Kayaking was the first clear-kayak tour company in the United States. The idea sparked during a roadside stop in Florida when he witnessed the popularity of the natural springs and saw an opportunity to use transparent kayaks for a fully immersive experience on the waters.
Now boasting over 28 locations, Get Up and Go Kayaking continues to bring unique outdoor adventures to guests all around the United States.
Challenge: How to secure online bookings during popular holidays
Since its founding, Get Up and Go Kayaking has catapulted to success with expansion across the United States. The kayak tour company partners extensively with affiliate networks to diversify distribution channels, attract new customers, and sell kayak tours.
While there are plenty of benefits of working with affiliates, a challenge was presented during the company’s high season, a time period when their business is confident to sell out through online channels. Without a way to manage affiliate bookings, they had to compete with affiliates during busy seasons and pay costly commissions rather than filling their tours with direct bookings.
Solution: Affiliate rules
Get Up and Go Kayaking used affiliate rules to transform when affiliates can book their tours and maximize earnings during popular holidays.
For example, their team set up a rule during Christmas and New Years to manage when affiliates can book their most in-demand offerings. Built with complete flexibility, affiliate rules enabled the client to specify which days, items, and affiliates the rules applied to. Furthermore, the company could open remaining availability to affiliates prior to the tour start date, leveraging affiliates for additional distribution support when needed.
The results
During Christmas and New Years, the kayak tour company increased their online booking share by 14% compared to the previous year and saved nearly $10,000 in commission payments. The new feature equipped Get Up and Go Kayaking with the tools to strategically manage affiliate bookings for optimal success.
Like a lever, affiliate rules can enable your business to leverage the benefits of distribution networks during slower months and fully take advantage of direct or online sales during high season. How can your business utilize affiliate rules to boost profits and grow online bookings?
