How to get other websites to sell your fishing trips

Filling your fishing calendar isn’t just about being found on Google. It’s about showing up where travelers already look. They might be scrolling through a hotel concierge site, checking a local visitor bureau, or browsing their favorite travel blog. If your fishing trips aren’t showing up where they’re already looking, you’re missing out on potential customers.

The good news? You don’t have to do all the selling yourself. By opening your fishing trips to trusted third-party websites, you can reach new customers, strengthen your credibility, and keep your calendar full — without adding another boat to your fleet.

In this blog, we’ll cover why other websites should sell your fishing trips, how to optimize your listings, and the best places to build partnerships.

Why other websites should sell your fishing trips

Getting your fishing trips listed on trusted websites is one of the fastest ways to increase visibility and bookings. Essentially, you’re allowing a third-party website to sell your fishing tours.

Being listed on these platforms does more than drive visibility; it positions your business alongside experiences customers already trust.

When your trips are promoted on well-known sites, you:

• Expand your reach beyond direct website traffic
• Build credibility by appearing in trusted travel spaces
• Diversify sales channels so you’re not relying solely on walk-ups or direct bookings

For fishing charters, it’s not just about finding new anglers. It’s about creating sustainable sales opportunities from multiple directions.

How to optimize your listings for resellers

Before you dive into partnerships, make sure your fishing charters are easy for resellers to showcase and sell. The more polished and accurate your listing, the more likely others will want to feature it.

Here’s what to focus on:

• High-quality visuals: Use photos and videos that capture the excitement of reeling in a catch or the scenic beauty of your trips.
• Clear, accurate descriptions: Include what species travelers can expect, trip length, and what’s included (gear, bait, licenses).
• Up-to-date pricing and availability: Prevent headaches by keeping details current.
• Consistency across platforms: Ensure that what you’re listing on your website matches what you’re sending to third parties. 

Pro tip: Resellers want to know they’re sending customers to a reliable partner. A polished, professional listing signals that you’re ready for business.

Top websites that can help sell your fishing charters

Join the FareHarbor Distribution Network (FHDN)

Managing OTAs, affiliates, and resellers on your own takes time. The FareHarbor Distribution Network (FHDN) simplifies the process by connecting your fishing trips to 200+ partners — all managed directly in your FareHarbor dashboard.

With FHDN, you stay in control of pricing, availability, and branding while tapping into a broad mix of distribution partners. Other operators have generated six-figure revenue simply by opening their trips to the network.

Pro tip: Think of FHDN as your built-in sales assistant. It combines the reach of OTAs with the personal touch of affiliates, all automated through one tool.

Partner with local businesses and DMOs

Your own community can be one of the best sales engines for fishing trips. Destination marketing organizations (DMOs), visitor bureau tourism listings, and chambers of commerce often feature local tours and charters on their websites, in brochures, or social media campaigns.

Hotels, resorts, and marinas can also be powerful partners. Concierge teams regularly recommend activities to guests, and with the right setup, they can book trips directly on your behalf. 

Don’t overlook restaurants, breweries, or local shops, either. Cross-promotions can help you reach travelers once they’re already in town.

Pro tip: Start by reaching out to your local visitor bureau and nearby hotels. These are natural hubs where visitors look for things to do.

Work with online travel agencies (OTAs)

Online travel agencies like TripAdvisor, Viator, and GetYourGuide connect you to a global audience of travelers who are already searching for experiences like yours. In fact, according to Arival’s 2024 research, OTAs now account for one-third of all experience bookings. (Arival)

For fishing tours, that means:

• Massive exposure: Get discovered by travelers who might never land on your website.
• Built-in credibility: Customers trust OTAs as reliable sources for booking activities.

Unlike direct bookings, these partnerships allow you to increase fishing trip bookings through these tour resellers. While OTAs charge commission fees, think of the revenue as bookings you may not have captured otherwise. 

Pro tip: Use OTAs to reach new audiences, but encourage repeat customers to book directly through your site to maximize profits.

Build affiliate programs that bring in bookings

Fishing tour affiliate programs, from bloggers and influencers to fishing YouTubers and tackle shops,  can expand your reach to highly targeted audiences. Affiliates earn a commission every time they drive a booking, making it a win-win.

To set up affiliates for success:

• Provide photos, trip details, and direct booking links.
• Track performance and offer clear payout rules.
• Think beyond influencers. Your local marina or bait shop could be your strongest affiliate.

Pro tip: Affiliates aren’t just one-off partners. With defined affiliate rules, they can become a steady, long-term source of bookings.

Tracking which websites sell the most fishing trips

Getting your fishing trips on more websites is just the first step. To make sure partnerships are worth it, track and measure results.

• Use reporting tools to see where bookings are coming from
• Compare commission costs against revenue generated
• Identify your top-performing partners and focus your energy there
• Adjust your channel mix if one area isn’t delivering ROI

FareHarbor reporting makes it simple to monitor performance across all your sales channels, so you can keep partnerships profitable and sustainable.

Expand your reach without extra work

When other websites sell your fishing trips, you’re not replacing your own sales channels. You’re multiplying them. From local businesses to OTAs and affiliates, every partnership expands your reach. And with the FHDN, you can manage them all in one place.

Discover how FareHarbor Distribution Network can help your fishing trips get discovered — book a demo today.