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How to Work with a Marketing Agency: Building a Successful Partnership

In today’s competitive landscape, working with a marketing agency can be a game-changer for tour and activity businesses looking to enhance their brand presence, reach new customers, and drive business growth. If you’re wondering whether working with a third-party marketing agency or partner is right for you, check out the tips in this article. Your […]

4 FareHarbor Affiliate Features That Streamline Bookings

Allowing your items to be resold through affiliates is a great way to gain exposure and fill seats on your tours. FareHarbor’s affiliate features streamline the booking process so that you don’t have to pick up the phone to take affiliate bookings. The less time you spend manually entering affiliate bookings, the more you can […]

Just joined FareHarbor? Get started with this checklist

Follow along our checklist to set your business up for long-term success as a new FareHarbor operator.

Everything You Need to Know About Working With Destination Marketing Organizations

Destination Marketing Organizations (DMOs) or Convention and Visitors Bureaus (CVBs) play a key role in the long-term development of a destination by leading planning, management, and marketing efforts. They bring together governmental authorities, respected professionals, and other stakeholders such as local businesses, community members, and tour operators, to ensure the competitiveness, growth, and sustainability of […]

Marketing tours to your local communities

When tourism trends dip — whether in the off months, during slower travel periods, or unexpected downturns — tapping into your local market can keep your tour business running strong. Building a loyal local customer base isn’t just a bonus; it’s a key part of long-term growth. The good news? Many of the tools you […]

New Look, Same Great Service — Meet the New FareHarbor Site

Come explore our brand new website designed with our clients (you!) in mind.

3 smart marketing strategies to grow your tour business

You already wear a lot of hats — tour guide, manager, scheduler. Add “marketer” to the list, because getting more bookings starts with smart promotion.<br />

Marketing your tours for Halloween: Ideas to drive more bookings

Grab a glass of hot apple cider, gas up the hayride tractor, and start working on your costume because that oh so spooky time of year is almost upon us again.

Inside the Minds of FareHarbor Leadership: Client Engagement and Marketing

Meet Maddie Amberg Welcome to our newest interview series, Inside the Minds of FareHarbor Leadership. This time, you get to find out more about Maddie Amberg, FareHarbor’s Client Engagement and Marketing Director. In this series, you’ll hear directly from members of the FareHarbor leadership team about their journey within the company, some personal anecdotes, and […]

5 Simple Ways to Increase Your Email Open Rates

Are your marketing emails going unnoticed – or being totally ignored? The answer for a lot of companies is yes. The average open rate for marketing and newsletter emails in the travel, hospitality, and leisure industry is 20.2%. -Campaign Monitor. Email marketing is a great way to relay important information about your business, deals, events, […]

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