Mark your calendar and grab your cowboy hat, Spark is coming to Austin, Texas, this October 27–29, 2026.
We hope you can join us for three days of focused learning and meaningful connection this fall at the Hyatt Regency. Secure your hotel room now to stay on-site and take advantage of our limited room rate.
What is Spark?
Spark is FareHarbor’s annual premier summit for tour and activity operators. It’s an event to reconnect with your peers, hear what’s shaping the industry, and walk away with clear next steps for your business.
You’ll hear from experienced operators, industry experts, and FareHarbor leaders who understand the day-to-day challenges you face, from driving direct bookings to optimizing your channel mix and improving operational efficiency.
What to expect in Austin
While registration and agenda details are coming soon, you can plan for:
- Expert-led sessions: Grounded in real operator experience, with practical strategies you can implement right away
- Guided networking: Connect with peers who share your business model or region — and open the door to meaningful partnerships
- Face time with FareHarbor team members, leadership, and partners: Ask thoughtful questions, share your feedback, and explore ways to strengthen your setup
- Immerse yourself in all things Austin: Step away from the session room and join a local tour or activity — on us!
Spark is free for FareHarbor operators, and each year we design the event based around past attendee feedback to make it more relevant, more tactical, and more valuable.
Whether it’s your first Spark or you’re returning for another year, Austin is where the industry will come together to prepare for what’s next.
Add Spark to your calendar
Registration opens soon. For now, save the date and keep an eye on your inbox and the Spark website for updates and agenda announcements.
We’ll see you in Austin!
