It’s all in one place, and that’s made a big difference! Private Events helped our team stay organized, serve our guests better, and keep reporting clear and accurate.

Chloe Marino
Guest Experience Manager

Ali’i Nui Maui scaled its private charter operations by implementing FareHarbor’s Private Events solution. Discover how this powerful tool simplified the way the team manages passenger details, custom requests, and vendor costs, enabling them to streamline high-value bookings and scale their luxury offerings. 

Ali’i Nui Sailing Charters

Founded in 1978, Ali’i Nui Sailing Charters offers luxury sailing experiences along the coast of Maui aboard its state-of-the-art catamarans. From romantic sunset sails and deluxe snorkel tours to fully customized private charters, the operator is a favorite among travelers seeking unforgettable adventures at sea. With stunning views, personalized service, and flexible event options, Ali’i Nui Sailing Charters sets the stage for everything from weddings and corporate gatherings to family celebrations and friend-group getaways.

Challenge: Aligning all the moving parts

Delivering a luxury private charter experience means getting every detail right, from the moment guests are picked up to the final toast onboard. Ali’i Nui Maui takes care of every aspect in a private event, from transportation to catering. Providing a white-glove service without a streamlined system became increasingly challenging and cumbersome for the team.

Manual event tracking left room for error and slowed down internal coordination. On the financial side, the team needed a clear and consistent way to track expenses, such as food, beverages, and service fees, to simplify vendor payouts and ensure accurate general ledger reporting.

Solution: Tags, Custom Fields, and the power of Private Events

To streamline private charter operations, Ali’i Nui Maui fully embraced FareHarbor’s private events solution. Using Custom Fields, the team tracks key booking details, such as:

• Passenger names and headcounts
• Transportation pickup and drop-off instructions
• Menu selections and dietary notes
• Service fees
• Staff checklists for each private booking

FareHarbor’s Tags feature is also central to their workflow. By grouping Custom Fields into categories such as food cost, retail cost, and service fee, Ali’i Nui can clearly separate line items for accounting purposes. This enables more accurate general ledger reporting and simplifies payouts to vendors and service providers.

With everything configured inside the FareHarbor Dashboard, the staff can prepare for upcoming charters efficiently and ensure that nothing falls through the cracks, whether it’s confirming a gluten-free entrée or making sure transport is scheduled to the right hotel.

The results

Since implementing FareHarbor’s Private Events solution, Ali’i Nui Maui has successfully sold and managed over 90 private charters through a single, streamlined system. With Tags and Custom Fields in place, the team now operates with greater accuracy, clearer internal communication, and less manual work across departments.

With this powerful tool in place, Ali’i Nui Maui is better equipped to scale its high-value charter offerings, handling more bookings with the same team while maintaining the elevated guest experience they’re known for. With FareHarbor, they’ve built a foundation to expand confidently, both at sea and on the books.

Discover our Private Events solution — book a demo today.