Packages made it easy for guests to book their full journey in one checkout during the festival. It simplified the process for everyone.

Andrea Inserra
Online System Manager

Navigazione Lago d’Iseo strategically used FareHarbor Packages to manage bookings for the Festa di Santa Croce, simplifying round-trip ticket sales, streamlining the checkout experience, and generating over $250,000 in revenue during the week-long celebration.

Official ferry service: Navigazione Lago d’Iseo

As the official ferry service connecting the towns and islands of Lake Iseo, Navigazione Lago d’Iseo has been at the heart of the region’s transportation for decades. In September 2025, the operator faced a unique opportunity: Festa di Santa Croce, a historic religious celebration renowned for its famous flower festival, was finally returning after a 10-year hiatus.

Challenge: Managing round-trip travel for a once-in-a-decade event

Every five years, Festa di Santa Croce transforms Monte Isola into a vibrant island adorned with thousands of handmade paper flowers crafted by its residents. However, with the 2020 edition canceled due to the pandemic, 2025 marked the first celebration in a decade. With this added anticipation, the event was expected to draw record crowds.

Since Monte Isola is only accessible by boat, ferry travel is essential. Navigazione Lago d’Iseo needed a way to ensure attendees could easily book their travel without creating bottlenecks at ticket counters or confusing single-trip options. The team looked for a solution that would eliminate the possibility of visitors booking only one leg of their journey or struggling to find return tickets.

Solution: Round-trip booking made simple with Packages

To prepare for the predicted increase in demand and offer visitors a seamless way to book round-trip tickets, the team turned to FareHarbor’s Packages feature. This allowed them to combine both departure and return ferry tickets into one uninterrupted booking, guiding visitors through the checkout process with ease. Guests could select their preferred outbound and return times within a single flow, reducing friction and ensuring a complete travel plan.

With Packages, Navigazione Lago d’Iseo created 11 different round-trip options to Monte Isola, departing from various towns around the lake, including Iseo, Pisogne, Costa Volpino, and Lovere. This setup made it easy for travelers to find the right itinerary for their location and book everything they needed upfront.

The results

During the one-week celebration, Navigazione Lago d’Iseo sold over 7,000 round-trip Packages, generating more than $250,000 in revenue. This approach not only maximized sales but also created a smoother experience for travelers attending one of the region’s most important events.

By bundling travel into one simple product, the ferry operator delivered a seamless experience for guests and relieved the team of ticketing strain during the celebration.

Packages are the ideal solution for operators offering transportation, tours, or events that require a multi-part experience. Ready to elevate your guest experience? Book a demo with FareHarbor today.