Stoke Report

Customize Your Day at Spark: 3 Agendas To Help You Reach Your Goals

It’s hard to believe that Spark Las Vegas is less than a month away! We can’t wait to connect in person with tour and activity operators on October 10th, 2022 at FareHarbor’s annual conference. 

Whether you’ve already registered or are still hoping to join us (register here!), you might be wondering what you can expect during your day at Spark. 

The Spark agenda is filled with presentations designed to expand your skill set on a variety of topics. With multiple sessions running simultaneously, you get to pick and choose which talks matter the most to you and your business goals. 

Not sure which sessions to attend? Rest assured, we’ve crafted the perfect schedules to support your goals depending on what you’re hoping to get out of your Spark experience.

The Spark agenda includes one track focused on business growth, another covering marketing topics, and a third for anyone interested in improving the customer experience with FareHarbor features and resources. Take a look at our three suggested schedules below. 

I Want to Strengthen My Business Strategy & Decision Making

9:00 – 10:40 am: Morning Session on the Main Stage 

You’ll hear from the Product team and other industry leaders. Discover what’s new in the FareHarbor Dashboard and enjoy a talk from our Strategic Partnerships team. 

11:00 – 11:40 am: Breakout Session 1 – What Every Tour Operator Should Know About Google Tag Manager and Goal Flows.

Expand your Google Analytics skill set to include Google Tag Manager. Discover how to put your data to use to improve online conversions and grow your business. 

11:50 – 12:30 pm: Attend a Customized One-On-One with a FareHarbor Expert

Sign up for an “Expand Your Network” one-on-one to leverage local partnerships or OTAs. 

12:30 – 1:30 pm: Lunch & Expo Hall 

Refuel and head to the Spark Expo Hall to talk strategy with FareHarbor teams and industry partners. 

1:30 – 2:10 pm: Breakout Session 3 – How To Win in The Search Results

You have questions about search engine optimization (SEO) – we have answers! Feel confident in your local SEO strategy and future website improvements. 

2:30 – 4:00 pm: Closing Session on the Main Stage

End your Spark experience learning from industry partners and FareHarbor leadership. Get inspired by the discussion hosted by our Head of Community, Shane Whaley (formerly of Tourpreneur). 

Shane will connect with three tour and activity operators to learn the top strategy that has supercharged their business growth. Meet the business owners here.

I’m Looking For a Fresh Approach to Marketing My Business

9:00 – 10:40 am: Morning Session on the Main Stage 

Stay tuned for a Q&A covering behind-the-scenes FareHarbor resources. Take advantage of the marketing strategies on FareHarbor Compass, our vetted software partners, and more. 

11:00 – 11:40 am: Breakout Session 1 – Captivate, Optimize, Sell: Proven Strategies to Turn Your Lookers into Bookers

Learn to captivate your audience and convert them into customers through strategic use of your website.

11:50 – 12:30 pm: Breakout Session 2 – Don’t Leave Your Money on the Table: Optimize Your Marketing ROI

Investing in marketing is one of the best ways to drive new business. Attend this session to dial in your spending and see real results. 

12:30 – 1:30 pm: Lunch & Expo Hall 

Refuel and head to the Spark Expo Hall to talk strategy with FareHarbor teams and industry partners. Don’t miss the Fotoflo Booth for an automated way to share customer photos. 

1:30 – 2:10 pm: Attend a Customized One-On-One with a FareHarbor Expert

Sign up for an “SEO & Copy” one-on-one to optimize your website and get suggestions on driving traffic. 

2:30 – 4:00 pm: Closing Session on the Main Stage

Wrap up your day at the Spark Closing Session for a glimpse at what’s next in the tour and activity industry. 

I Want to Improve My Customers’ Booking Experience

9:00 – 10:40 am: Morning Session on the Main Stage

We kick things off with a talk from the FareHarbor Product team on what new features you can expect in the near future. 

11:00 – 11:40 am: Attend a Customized One-On-One with a FareHarbor Expert

Sign up for a “Dashboard Deep Dive” one-on-one to streamline your Dashboard and make your daily operations run even smoother. 

11:50 – 12:30 pm: Breakout Session 2 – How FareHarbor Can Help You Build More Customer Trust and Loyalty

When users trust your business, they are more likely to make bookings. Learn how FareHarbor can help you best represent your brand to establish trust and loyalty in your customer base. 

12:30 – 1:30 pm: Lunch & Expo Hall 

Grab lunch and head to the Spark Expo Hall to talk strategy with FareHarbor teams and industry partners. Stop by the FareHarbor Product booth to share how you use FareHarbor – and what features you’d like us to work on next. 

1:30 – 2:10 pm: Breakout Session 3 – Tweak These Four FareHarbor Features and Make Even More Money!

From booking flows to custom messaging, discover the FareHarbor features designed to make you even more money. 

2:30 – 4:00 pm: Closing Session on the Main Stage

For the tour professional who wants to learn everything there is to know about FareHarbor, you’re sure to enjoy some parting remarks from the FareHarbor Leadership Team. 

Regardless of which sessions you attend, we’ll see you all at 4:30 for our post-event Happy Hour! 

No matter how you spend your day at Spark, we hope you’re looking forward to connecting with us and networking with fellow tour operators. 

Remember to take a look at the full agenda to see all sessions and better plan your day. 

FareHarbor Expands Its Services to Six More European Countries

FareHarbor Supports Tourism in Europe with Continued Expansion

We are excited to announce our continued expansion within Europe by extending our services to clients in Bulgaria, Cyprus, Czech Republic, Hungary, Malta, and Romania.

FareHarbor began its rollout into Europe in 2018, and in the years since we have been committed to growth in the region, worked with our clients to grow their businesses, and boosted the tourism industry. Europe is home to many of the most popular tourist destinations in the world, attracting everyone from the luxury traveler to the backpacker looking to explore off the beaten path. 

Tourism plays a major role in Europe’s economy. The COVID-19 pandemic has affected the tourism industry all over the world, and this is why it’s more important than ever to help our clients succeed. FareHarbor has worked tirelessly to help businesses mitigate the economic effects of the pandemic by finding new sources of revenue and thinking creatively about what they can provide to their communities. 

Through our expansion into these six new countries, we will work with local businesses to reach a wider global audience and streamline the online booking process for their customers.

To learn more about how to get started with FareHarbor, please contact our team or reach out to our support team at +31 30 249 2017.

How FareHarbor Spark Can Help Revitalize Tourism

For many reasons, 2020 has become a year that no one will forget. We saw the rise of new social conventions and the decline of major industries around the world, all while only leaving home when absolutely necessary.

Naturally, all these changes have made us reflect on the past few months and try to create a road map for the future. It is for these very reasons that we decided to turn our annual conference into a virtual gathering and introduce FareHarbor Spark. Our goal at FareHarbor Spark is to help reimagine and revitalize the tourism industry together by tackling the most pressing topics facing tour, activity, and attraction businesses. 

We want to challenge ourselves and all our attendees to think bigger, work smarter, and share our collective knowledge to help us lift up the industry together. FareHarbor Spark will offer two full days of immersive discussions and workshops focused on topics such as: 

  • Building a resilient business 
  • Promoting diversity and inclusion in the tourism industry
  • Data-driven decision making 
  • The outlook for tourism tech  

We won’t just discuss progress; we’ll provide you with the tools to make it a reality. Read on to learn more about what you can expect from FareHarbor Spark. 

Building a Resilient Business

The concept of resilience will be a common theme throughout the two-day Spark program. Resilience is best defined as the ability to withstand or recover quickly from difficult conditions. Historically, the tourism, activity, and attraction industry has faced adversity in the form of natural disasters, social and political unrest, economic crises, and more. 

As we look ahead to the future of our industry, we will discuss the building blocks you need to establish a resilient business strategy. Whether it’s through streamlining operations, exploring and expanding revenue channels, or developing contingency plans, our goal is to empower your business to turn these roadblocks into opportunities. 

Promoting Diversity & Inclusion

Travel and tourism wouldn’t exist without the desire to learn about other places, cultures, and people. Diversity and inclusion are at the heart of our industry. During FareHarbor Spark, we will address what inclusivity means to us as tour, activity, and attraction operators and provide our industry with the tools to actively promote inclusivity. 

In the wake of the COVID-19 pandemic, tourism’s rebound may depend on the industry’s ability to serve everyone, with safety and accessibility at the forefront. Catering to every community and being inclusive of communities of color is both a moral imperative and a key to economic success.

Data-Driven Decision Making

This year has required businesses to make tough decisions. Given the unprecedented landscape that we’ve all been facing, it may have been more challenging than ever to determine the best course of action for any business decision. That is why we are encouraging businesses to adopt a data-driven approach to their decision making. 

We will guide you through several different real-life scenarios, teach you how to understand and analyze your data, and discuss what data points you should be considering to inform your operational and financial decisions. The goal is for you to feel more confident in your ability to make smarter decisions, become more proactive, and realize revenue-driven opportunities. 

The Outlook for Tourism Tech

Technological advancements have fundamentally changed the way we travel. This shift into the digital era has not only improved the way that tourists plan, book, and share their trips, but it can transform tours themselves. However, in a time when online behaviors have quickly changed to adapt to current circumstances, which technological advancements will leave their mark on the industry and which ones will become relics of the past? At FareHarbor Spark, we aim to provide insight into the current state of tourism technology and what trends we need to look out for in 2021. 

While there are many factors that will determine how an industry of this magnitude bounces back, we all have a role to play, and we know that together we can rebuild the travel and tourism industry to be stronger than ever. FareHarbor Spark is free to attend, and you can stream it from anywhere in the world on October 19 and 20. Registration is officially open, and you can sign up through our website. We’ll see you there!

Streamline Business Operations Through Your FareHarbor Dashboard

FareHarbor announces new partnership with Zapier

We are excited to announce a new integration with Zapier, an automation tool that enables the transfer of information from one platform to another, and offers integrations with hundreds of third-party applications. 

You can connect Zapier with your FareHarbor Dashboard to automate tasks between some of your most commonly used apps and streamline your operations. Some examples of this include:

  • Create and update contacts in your Customer Relationship Management (CRM) system, such as Hubspot, ActiveCampaign, etc.
  • Push new customer or subscriber information into your marketing or email platform, like MailChimp or Constant Contact 
  • Transfer new FareHarbor bookings into a Google Sheet for data management or list segmentation
  • Integrate with invoicing systems such as Xero or Zoho 

With 2,000+ supported third-party apps, the possibilities are endless! 

For existing clients, integrating your FareHarbor Dashboard with Zapier is a quick and easy process. All you need to do is create a Zapier API key through FareHarbor. You can find a step-by-step guide through our Help Center.  

If you’re new to FareHarbor, please reach out to us to learn more about Zapier as an automation tool and schedule a demo request.

FareHarbor Partners with Lendio for Small Business Loans

The recent passage of the CARES Act has resulted in a number of new initiatives to help Americans navigate the economic challenges faced by small businesses due to the  COVID-19 pandemic. To streamline the loan application process for clients, FareHarbor has teamed up with Lendio, America’s largest small business loan marketplace.

Lendio allows business owners to apply for the Paycheck Protection Program (PPP), a piece of the new CARES Act,  and connects them to a network of lenders to secure their loan.  In addition, Lendio has a team of trained Funding Managers that work with clients to understand their business needs and navigate the loan application process. For these reasons and more, FareHarbor has identified Lendio as a great option if you are looking for the right lender. 

If you are still working to find a loan for your business, please visit the FareHarbor partner page on Lendio’s website to begin your application! We look forward to our continued partnership and making a strong network of lenders available to our clients.

FareHarbor Continues Growth in 7 New European Markets

FareHarbor’s Reach Continues to Grow in Europe

We are excited to announce our continued expansion within Europe, by extending our services to Greece, Poland, Estonia, Latvia, Lithuania, Slovakia, and Slovenia.

The addition of these seven countries to the FareHarbor family comes just over a year out from our initial rollout into the EU in 2018, representing our commitment to growth in the region. According to the European Council, tourism plays an important role in the EU because of its economic and employment potential, as well as its social and environmental implications.” 

With this in mind, our ongoing contribution to this economy will provide local businesses the ability to generate better visibility, reach a wider global audience, and streamline the online booking process for their customers.

To find out more on how to get started, please contact our team:

Greece Support: +30 21 1198 5407

Poland Support: +48 81 884 72 03

General Support: +31 30 249 2017


FareHarbor and Hawaiian Airlines Partnership Takes Flight

We’re teaming up with Hawaii’s largest and longest-serving airline. Here’s what’s next for tour, activity, and attraction operators and FareHarbor.

At FareHarbor, we are huge believers in delivering effortless online experiences no matter where you are in the vacation planning process. When travelers are able to book their vacations from start to finish in one place, everyone wins. That’s why we’ve teamed up with Hawaiian Airlines to bring airline guests a seamless vacation experience from the moment they begin planning the ultimate Hawaiian getaway. 

As part of this partnership, guests booking flights at now have the option to browse FareHarbor’s wide array of destination-based activities offered by hundreds of local tour operators. Travelers will be able to plan their vacation by selecting flights, hotels, transport, and main attractions within one website.

Mauricio Abreu

“A flight with Hawaiian Airlines is about more than just the journey. It’s about spreading the Aloha Spirit from the moment guests step on the plane. By integrating FareHarbor’s technology into Hawaiian Airlines’ website, customers can seamlessly plan their island adventure when purchasing their flights. Whether booking surf lessons or zip line tours, they’ll find that the magic of Hawai’i is just a few clicks away,”

-Mauricio Abreu, FareHarbor’s General Manager of the Hawai’i portfolio

We’re excited to join forces with Hawaiian Airlines to empower tour, activity, and attraction operators across Hawaii, as well as help visitors seamlessly plan their island adventure.

To learn more about our partnerships and how you can get involved, visit our FareHarbor partnerships webpage.

FareHarbor Expands Global Reach to Hong Kong and Singapore

Our FareHarbor Ohana has grown exponentially since launching in Hawaii in 2013. From our expansion into Canada and Australia in 2017, then Europe in 2018, we have made great strides in developing our international presence.

Our commitment to bringing tour, activity, and attraction operators the best-in-class services has fueled our globalization efforts.

Now, less than one year later, we are excited to announce continued expansion into the Asia-Pacific (APAC) region and bring our services into Hong Kong and Singapore, providing region-specific bank accounts, currencies, and strategic partnerships.

Stay tuned for an upcoming announcement of key strategic partnerships in the Hong Kong and Singapore areas, and browse some of our current global connectivity partners here: Hong Kong Partnerships / Singapore Partnerships 

APAC growth has been fueled by its flourishing economy and global appeal. As we aim to accommodate this key hub for innovation and hyper-growth, our goal is simple: help tour operators capitalize on the growing economy and partner in the noticeable shift toward more accessible travel experiences.

Being able to support clients in Hong Kong and Singapore marks the beginning of an important chapter in the evolution of FareHarbor. As we lean into the region, we’ll focus on putting the right people, product offerings, and partnerships in place to help power the Asian-Pacific tour and activity market. By entering emerging markets and introducing Hong Kong and Singapore to the product, FareHarbor will offer high-level support that alleviates day-to-day operational challenges, allowing tour, activity, and attraction owners to focus on their own growth.

While continued expansion has always been central to our values, FareHarbor proudly remains the top industry partner that 10,000+ companies have already come to know and love, committed to providing world-class support, a team to help you grow, and a software that helps you stay focused on your business no matter where you are in the world. As always, thank you for choosing to grow with us!

To find out more on how to get started, please contact our team:

Hong Kong Support: +852 3001 3611

FareHarbor at the 2019 CROA and ACCT Conferences in Denver

It’s an exciting week! Not only are we attending two of our favorite industry conferences, but they both happen to be taking place in Denver, CO, home of our North America headquarters.

We’ll be kicking off the week at the Colorado River Outfitters Association Convention and Tradeshow, before heading to the Association for Challenge Course Technology Conference and Exposition!

If you’re attending CROA or ACCT, be sure to stop by our booth and say hello!

CROA: Booth 49 — ACCT: Booth 219

Over the years, the CROA and ACCT conferences have provided an incredible opportunity to learn from industry thought leaders, network with like-minded outfitters and celebrate the future of outdoor adventure tourism. We’re thrilled to be back at these conferences again this year, especially since they’re here in our own backyard.

CROA (Colorado River Outfitters Association) Convention and Tradeshow

CROA, a trade association representing approximately 50 licensed professional river rafting outfitters, specializes in providing outstanding outdoor adventures for families and individuals of all tastes and capabilities. The CROA annual Convention and Tradeshow will be open to current members, prospective members and agency officials. At the show, you will have the opportunity to network with other outfitters, attend multiple seminars designed to help your operation and meet with over 60 vendors in the outdoor adventure industry!

If you are attending, please stop by and say hello to your FareHarbor team!

Dates: February 5 – 7
Location: Crowne Plaza DIA Convention Center, Denver, CO 80239
Booth: 49

ACCT (Association for Challenge Course Technology) Conference and Exposition

FareHarbor will be one of the featured sponsors at the 29th Annual International ACCT Conference and Exposition! The ACCT Conference is a four-day conference for builders, owners, operators practitioners, facilitators and all industry professionals who are serious about the evolution and growth of the challenge course / aerial adventure park industry. Join the rest of the inspiring brand, marketers, industry thought-leaders and influencers as they converge in Denver, to provide you with cutting-edge knowledge and advanced training.

We’d love to connect while we’re both there! Stop by our booth to say hello.

Dates: February 7 – 10
Location: Colorado Convention Center, Denver, Colorado
Booth: 219

Keep the good times rollin’! Join us at 7 pm on Saturday night for a FareHarbor hosted ACCT after event at Lucky Strike. Drinks are on us—the turkey you’ll have to earn for yourself. (500 16th St Mall #340, Denver, CO 80202)

FareHarbor Meetups: Meet, Share, Learn

At FareHarbor, we’re always working hard to bring you new tools and strategies to grow your business. Our latest initiative will help you take full advantage of one of the best resources there is—our community!

To help create a space where tourism professionals like you can meet, share and learn, we’re launching FareHarbor Meetups.

A series of networking events located all across the globe, FareHarbor Meetups are a place to exchange ideas and knowledge with your peers in the tour & activity industry.

With the goal of building our community, we’re inviting clients and colleagues to come together for a casual evening to ask questions, share best practices and get real-world tips on running a tourism business.

Meetups will take place somewhere close to you, like a bar, restaurant or tavern where we can enjoy some cold beer and light bites between all that friendly conversation. We want it to be easy, so the tab’s on us. Just bring yourself, an open mind and maybe a business card or two. (We have a hunch you’ll be making some new friends.)

Of course, our team will be there too. So if you have Dashboard questions or find yourself needing some in-person support, FareHarbor Meetups are the perfect place to handle it.

We’re adding new meetup locations all the time, and already have places like Maui, Vancouver and New York on the calendar. Be sure to bookmark the FareHarbor Meetups website and check back regularly to see when we’re coming your way.

If you’re attending a meetup or want to check in on the meetup experience in other cities, check out #FHmeetups on social media!