Let’s Recap! The FareHarbor User Conference
Last Monday, magic happened. And it’s all thanks to you!
More than 300 attendees from 7 different countries joined us in Las Vegas for a full day of all things tours, activities and of course, FareHarbor, at the very first FareHarbor User Conference.
Ever focused on growing your business, we packed one-on-one meetings, educational sessions and even a feature release in between the countless conversations, connections and some pretty tasty food (if we do say so ourselves).
After an endless amount of phone calls and emails exchanged, it was incredible to meet so many of you face-to-face. Our team left feeling humbled by the community that’s formed around FareHarbor, and motivated by the passion and drive you all have for this industry.
Notable moments & statistics
- More than 60 friendly faces from the FareHarbor team in attendance.
- Personalized, one-on-one meetings with 150 clients.
- 15 general sessions covering everything from social media to Dashboard best practices.
- Average session rating of 4.5 out of 5 for usefulness.
- More than $1 million collectively won on slot machines. (Just makin’ sure you’re still paying attention!)
We also announced the release of FareHarbor Boost, a digital marketing program backed by our team of certified experts. The goal here is simple—to support you in making smart, data-driven marketing decisions.
We’ll work with you to dig through your data, and deliver custom-built strategies that cater to your business and market. From PPC to SEO, organic search to email, we’ll help you decide what’s working, what isn’t, and where next to focus your budget.
As with all of our tools and benefits, FareHarbor Boost is completely free to FareHarbor clients. Simply get in touch if you’re ready for a boost! Our digital marketing experts are excited to start working with you and perfecting your marketing campaigns.
Your most asked questions
Over the course of the conference, you sent in 402 questions ranging from, “What time is lunch?” to “Does a blog help SEO?” For brevity’s sake, we selected a few of the most-asked questions to answer here:
Does a blog help SEO? Absolutely! Blogs are one of the easiest and most effective ways to keep fresh, relevant content flowing on your website, and a great way to boost your overall SEO strategy.
With the proper keyword research and on-page SEO, blogging can help your website rank for relevant keywords that bring more traffic and revenue to your business. Here are a few help docs to get you started:
I’m very active on social media, but I don’t feel like I see much business from it. What am I doing wrong? Is it now a total pay to play arena? When it comes to social media marketing, there are two options: organic and paid. Organic allows you as a brand to control 100% of the channel content and platforms. With organic social media, your posts will reach people who have liked or followed your page directly and have chosen to engage with your brand.
On the other end, paid social media allows you to reach users that don’t already follow your brand through boosted posts, offers and promotions. This enables you to target those who have expressed interest in your type of business or service, or a specific demographic.
If you’re not seeing great engagement from your social media marketing efforts, try changing up your content or posting strategy. If refreshing your strategy doesn’t increase your brand awareness and engagement, try incorporating paid posts and promotions.
Remember, all of social media is trial-and-error. Keep at it, and eventually you’ll find the content, frequency and balance between paid and organic posts that works for you.
How do you recommend introducing hotel concierges to becoming an affiliate and using the features of FareHarbor? The best way is get hotel concierges interested in using FareHarbor is to offer the hotel concierge a commission for tour sales, and show them about how easy it is for them to resell your activities or tours.
You could even offer them a comped or discounted ticket to your activity, so they can experience your offering first hand and share their experience when selling your activity to guests.
Remember, once connected with FareHarbor, they’ll receive a login that allows them to book directly through their own Dashboard. They’ll also have trackable ‘Book Now’ buttons that can be placed on their site, so they can resell with no effort needed!
Once you develop a partnership with a hotel concierge, just let your Channel Development rep or our Support Team know and we’ll work with your affiliate to get them set up.
Is there a manifest or other way for an affiliate to track their bookings? When the affiliate logs into their affiliate Dashboard, they’ll be able to see all of the bookings which have them tagged as the affiliate in the Recent Bookings section and in the Reporting section of their Dashboard.
If you have a question about a specific affiliate, reach out to our team and we’ll go over the various ways it’s possible for your affiliate to track their bookings based on your relationship and set up.
Does Telescope allow you to separate out individual tours/products or does it aggregate them all into one average price? FareHarbor Telescope looks at each individual Item for every Availability Month that exists within your Dashboard. Our predictive pricing algorithm then springs into action, taking the Average Price Per Customer for all customer types (Adults, Children, etc.) within that Item.
A look at the event
Relive the conference with session recordings
If you that couldn’t make it this year or if you want to revisit the information shared at the conference, check out our library of recorded sessions. You’ll find everything from Google Analytics advice to Dashboard best practices, all with love from our team to yours.
Get ready for next year’s conference!
We’re still unpacking from this year’s conference—but we can’t help thinking about next year! So, keep your 2019 calendars open for another great event. Until then, thanks for choosing FareHarbor. Onwards & upwards!
