How QR Codes Help Tour Operators Streamline Holiday Bookings
Some quick tips that can change your holiday season.
The holidays can often feel a bit hectic. Whether you experience an increased demand for your activities during this time of year or you’re juggling a lot of moving pieces surrounding an annual event, you know how important it is to keep everything at your business running smoothly.
For walk-in bookings, long lines, and checking customers in, QR codes can solve so many of your holiday headaches. Keep reading to learn how to use QR codes to make your life a little easier this holiday season.
QR codes for last-minute bookings
QR codes are especially useful for tour operators who run holiday events or get regular in-person bookings. Events like holiday lights drive-throughs or fall festivals can result in longer lines and more on-the-spot bookings.
By posting QR codes at your location, you can ask walk-in (or drive-through!) customers to scan the code and be directed to a specific experience. For tour operators selling a general admission-style ticket, this solution can keep people flowing through the door and rake in faster holiday bookings.
We also love this tip for reducing wait times at your attraction. Customers in line can easily book online by scanning your QR code and can move onto their activity even faster.
Pro Tip: Don’t forget to set up an online reference tag to track how many bookings are coming from a QR code. By tagging the link that customers open from the QR code, you can track how many people complete a booking, giving you valuable information about conversion rate, customer behavior, and more.
QR codes for quick & easy check-in
Beyond helping customers easily book an activity, QR codes can greatly assist your staff during the check-in process.
You can enable your tickets and confirmation emails to be generated with a QR code that are easily scanned when customers arrive to check in. With FareHarbor’s mobile QR code scanning, all you need is a smartphone to quickly and efficiently check guests in.
Pro Tip: Consider setting up an express line for people who bought their tickets ahead of time online to move customers through your lines quickly.
FareHarbor also offers offline QR code scanning so you can still check customers in even if your internet connection is an issue. Then, once you’re back on Wi-Fi, all check-in information will automatically upload to your Dashboard. No need to worry about the cell service at your location!
Speed up in-person sales even more with FareHarbor Dock
FareHarbor Dock is our new booking point-of-sale solution that makes walk-up bookings seamless and efficient. With our intuitive design, customers and staff alike can get their holiday booking purchased in just a few clicks. For one operator during their busy season, Dock transformed their ticketing experience, enabling all eight booths to use the same system to process sales, take payment, and deliver a seamless experience to their customers.
We hope this quick tip makes you feel more prepared for the holidays! Be sure to check out our holiday strategy guides for additional seasonal advice.
