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A Guide to Upselling For Tourism Businesses

Mastering the art of upselling is a matter of offering something of true value to a customer already making a purchase. For tour operators and activity businesses, this poses a unique opportunity since in tourism, the product is the experience. The best opportunity to upsell is by offering an item – a branded glass, photo package or experiential add-on – that elevates the experience. Done right, you have the potential to both increase customer satisfaction and raise your bottom line. It’s really the gift that keeps on giving.

Stay Within The Check-out Flow

On average, eCommerce conversion rates in the travel industry hover between 2% – 4%. When you have a customer sitting in your check-out flow and committed to making a purchase, it’s essential that you make good use of their time. They have the credit card out, their mind is set. This is your best opportunity to enhance their purchase with an additional sale.

If you have merchandise you prefer to sell in-store, don’t neglect the online check-out. Offering guests a bundle package or discount on later purchases, much like Yazoo Brewing does with their $17 for $25 “Yazoo Swag Voucher,” is a great way to secure a future purchase. Strike while the iron’s hot, and seal in purchases on one single screen.

Keep It Relevant

The check-out flow should feel cohesive. Always align the product or add-on you’re looking to upsell to the customer’s initial purchase. If you’re selling multiple activities, offer a product that’s most relevant to the activity the customer is booking. Think critically about what would enhance their experience. While a photo package works great for a zipline course, it’s an unlikely option for someone going on a brewery tour.

Choose wisely. Remember that while the item needs to be relevant and exciting to the customer, it also needs to be cost effective for you as the business owner. Opt for popular items that are simple to distribute.

Limit Options

As the notorious jam study taught us, choice is fun, but it’s not lucrative. The study was simple. Psychologists Sheena Iyengar and Mark Lepper took jam samples to a local grocery store, setting up one table with 24 samples of jam, and the other with a limited selection of 6. While more people stopped to taste jam at the table with a larger selection, fewer people made a purchase. In the end, the limited selection drew in more paying customers.

Why? Because having to decide between 24 flavors is far more challenging than choosing between 6. This concept is alive and well when it comes to your online check-out. Minimize the friction of making a purchase by offering only one or two extras. The goal is to make sure the upsell is as simple as a single click.

Items without color, size or price variations make excellent add-ons. For example, if you’re running a distillery tour, forgo offering t-shirts and instead offer a one-click product like a branded glass.

Bonus: FareHarbor clients enjoy an added bonus when it comes to upselling. If the customer booked their experience online or was booked manually through the backend, their payment information is safely and securely encrypted in the PCI compliant cloud. At any time during the tour or activity, you’re able to accept payment for upgrades or extras by simply pulling up the customer’s information and adding the charge to their stored payment information. Accessible from any device, you can sell add-ons from anywhere with just a few simple clicks.

Big Wave Risk Assessment Group

What’s the price tag for three days of hands-on training from coastal paramedics, professional big wave chargers and zonal specialists? There isn’t one. (Except, maybe, having the cajones to want to get in the water with 40-foot walls in the first place.)

Big Wave Risk Assessment Group_BWRAG Training

Started in 2011 by big wave surfers Danilo Couto and Kohl Christensen, the Big Wave Risk Assessment Group runs an annual three-day ocean safety summit on the North Shore of Oahu. The organization was founded after the devastating loss of the duo’s close friend and fellow big wave surfer, Sion Milosky, who suffered a fatal wipeout while chasing massive swell at Maverick’s.

For Danilo, it was an eye-opening loss. “I was there with him, and I knew there were ways we could have prevented that loss. There were things we could have changed to avoid it.” This conviction eventually grew into the Big Wave Risk Assessment Group – and a personal mission for Danilo.

Big Wave Risk Assessment Group_BWRAG_teaching

BWRAG’s first meeting took form as a modest training in a barn on Kohl’s farm, where they reviewed CPR and basic safety protocols. It was a solid start, but Danilo envisioned something greater. He wanted “to push it a little more, do a little more training into really radical life saving.” The timing couldn’t have been more perfect. This was all happening around the same time that big wave surfing began gaining real momentum, so pushing it to the next level felt natural. The surf community was stoked to have a venue to promote better communication and preparation in the water.

Fast forward five years, and BWRAG now hosts hundreds of surfers, connecting them with experts like Brian Keaulana, one of the pioneers of ocean safety in Hawaii, performance freedivers, paramedics and local professionals. Held this year at Turtle Bay Resort, the three-day summit offers extensive training in all forms of high risk management. They methodically break down potential risks and worst case scenarios, analyzing the mechanics of different breaks and how each reacts to powerful swell. From apnea training to wave forecasting, participants are educated on both preventative and emergency procedures so if the time comes, they’ll have the tools to save not only their own life, but someone else’s.

Big Wave Risk Assessment Group_BWRAG_CPR Training

Although the majority of the summit focuses on mental and physical training, participants are also briefed on the latest life saving equipment, from Jet Skis to inflatable vests. Industry experts come out to demonstrate how to efficiently use modern life-saving technologies, making it easier for participants to properly utilize them in tough conditions.

Danilo notes that, “Already a bunch of our friends have been saved by this movement. Everybody is starting to be more ready to react when things go wrong.” But despite all the positive feedback, he constantly feels like they could be doing more. BWRAG is always looking for opportunities to grow, working to offer a deeper education, more targeted trainings and larger summits that can reach more surfers. After all, the ultimate goal is to do more than run a successful summit. The dream is to create a full blown safety fever – a movement that brings a sense of risk responsibility to everyone involved in big wave surfing.

Big Wave Risk Assessment Group_BWRAG_apnea training

BWRAG doesn’t charge for the summit, they aren’t chasing money or recognition. They’re simply working to minimize risk in the sport they love. The best way to do that? Any of them will tell you. “Train hard and have all your equipment prepared. The only way you can feel ready and relaxed is to feel prepared.”

We’re honored to have partnered with the Big Wave Risk Assessment Group as a 2015 corporate sponsor. For more information on the organization, please visit BWRAG.ORG.

8,000 Feet Above With Reno Tahoe Helicopters

A visit to their office is a full sensory experience. You’ve got the crisp scent of pines, the brisk mountain air, still calm of the winter morning – and then of course, there’s the booming Italian ballads. Trust us. It’s surprisingly fitting.

Reno Tahoe Helicopters_FareHarbor

Owned and operated by Claudio Bellotto, an ex-Italian Air Force pilot and senior cruise ship officer with an epic sense of humor, Reno Tahoe Helicopters offers a lot more than just a view from 8,000 feet above. Eleven years ago, when Claudio first came to South Lake Tahoe, he found the only viable option for viewing the famous Lake was with two feet on the ground. So he bought a helicopter and some office space at the Lake Tahoe Airport, and opened the doors of Reno Tahoe Helicopters.

Reno Tahoe Helicopters_Lake Tahoe Airport

Today, while Claudio and his team, fellow pilots Clint and Carl, operate tours on a daily basis, the business has grown into a one-stop shop for all of South Lake Tahoe’s aerial needs. They’ve been chartered for everything from helicopter skiing and aerial marksmanship training, to filming documentaries with National Geographic. Scouting missions for wildlife and lost persons also frequent their schedule, as well as the occasional wedding proposal. (They’re running a 100% success rate for “I do’s,” if you’re in the market.) For passengers that aspire to become pilots, they also run the Altitude Helicopter Academy, a full service pilot school that specializes in high altitude and mountain proficient training. The intro into Italian opera course is included at no extra charge.

Reno Tahoe Helicopters_FareHarbor_South Lake Tahoe

On our visit, we talked business with Clint and Claudio until they couldn’t resist sharing some of their favorite views. After a quick fuel check, we were on our way to meeting everyone’s favorite member of the family, the Robinson R44 Raven II.

Outfitted for three passengers and a pilot, the aircraft offered panoramic views from every seat. As we buckled up and slipped on the craft’s noise cancelling headphones, Clint began smoothly flipping switches and radioing out calls before gently lifting the helicopter off the ground. In seconds we were gliding through the mountainscape, heading towards the lake’s crown jewel – Emerald Bay.

Reno Tahoe Helicopters_FareHarbor_Lake Tahoe

When we hit 8,000 feet, the knowledge started pouring out. Clint talked us through the lake’s history, pointing out sites like Fallen Leaf Lake with it’s live, underwater forest, and the stone Tea House of Fannette Island. We peppered him with questions, while he joked about the questions passengers asked, and reflected on the challenges of running a business affected by seasonality. All the while, he never missed a beat, seamlessly navigating over the lake and past the peaks of Mount Tallac.

When it finally came time to go, we were on the verge of signing up for the academy ourselves – partially so we could get back in the sky, but mostly so we could hang with Clint and Claudio again.

Thanks for being a part of the FareHarbor family!

Hawaii Business: The Tour Starts Here

December, 2015. FareHarbor launched on Oahu less than three years ago, and today its software simplifies online bookings for 1,200 U.S. and foreign tour and activity companies… Read More From Hawaii Business

First Snow Of The Season

Summit County, Colorado was gifted a snow storm last weekend, and our Customer Experience team couldn’t resist capitalizing on the mountains being open.

Heavy winds and substantial snowfall had shut down I-70 from Denver to Silverthorne, which put ski resorts out of reach for several hours mid-day Friday. Once the accidents were cleared from the road, Pat and I made our way up to meet Anders, who was already waiting for us in the mountains. The road conditions were brutal, and after two hours of slowly chugging along the highway we finally made it to Dillon, CO to hunker down for the evening.

Snowboarding_breckenridge

Saturday morning on Copper Mountain, the skies were clear, the sun was out and after a balmy 3-degree Fahrenheit morning, it warmed up to an agreeable 30-degrees. It was still early season, so only a few runs were open – but there was a lot of fun to be had.

We ran a few laps on the American Eagle chair before migrating to the American Flyer, where we met up with Nick (Client Onboarding) and Charlie (Client Strategy and Marketing). It was the first day back on the snow for most of us, so we shook off some of the summer rust with a few warm up runs. As our legs slowly got back beneath us, we hit some cruisier runs, hooting, hollering and bombing downhill chasing nothing in particular but having a great time doing it. After all, fresh snow, limited crowds and blue skies are a no-fail recipe for a good day on the hill.

Once our legs started to burn, it was time to think about how much more riding was left in our day. Which quickly set us to thinking about having a few beers at the lodge bar. It’s true that no day on the mountain is complete without it. We made sure to honor this tradition before finally calling it for the day.

All in all, it was a perfect early season day with a great group of people.

Friday Features: Easy Customer Lists, Improved Invoicing & More

Easy customer lists

Customer Lists_FareHarbor

We’ve greatly improved the Customers report to help you pull lists of customers’ contact information. The powerful new filter options allow you to answer questions like:

What are the email addresses of everyone who booked online this month of last year? What is the phone number of everyone who participated in an activity last month? Who is coming to my business next week? You can find the report in Reports > Customers.

Better invoicing, pay in-system

Tourism invoicing_FareHarbor

If you’ve run invoicing in November you likely noticed some huge improvements to how the affiliate Invoicing system works. You can now see who needs to be invoiced, create invoices, and keep track of what you are owed with just a few clicks.

We’ve also added support for paying for invoices in-system. Send an invoice via email and your payee can log in and pay you directly from their bank account. We’re very excited about making the process easier – if you’d like to learn more, check out an overview of paying for invoices or contact invoicing@fareharbor.com.

Payments and refunds at a glance

Payments_FareHarbor

In the past, it could be hard to get a handle on the payment status of a booking with multiple payments or refunds. No more! From any booking, click the “payments” row to get an overview at a glance.

Other improvements

  • The To Be Paid Out report can now be grouped by different options, including payout date and item. Look for the “Group by” dropdown in the upper right.
  • A new Expenses and Discounts report to get an overview of custom line items that have been added to bookings. Use the Filter menu to only find entries with certain descriptions.
  • Support for Google Analytics custom campaign parameters.
  • Many performance improvements, especially of the Payouts report.
  • Better formatting when printing the Dashboard overview of a booking.
  • Added a Print button for online customers who want to print their confirmation page.

Thanks for partnering with us! Look for more news very soon.

The Tour Operator’s Quick Guide To Facebook Advertising

Once you’ve created and optimized your business’ Facebook page, it’s time to put it to work. With the ultimate goal of using your page to increase online bookings, the best place to start is with Facebook advertising. Simple and effective, Facebook ads give you the ability to target and raise brand awareness within your own tour and activity market.

Utilize the platform to get people talking about your business, making sure that your ads are targeted towards the people who are most likely to be interested in the type of tour you are offering. As opposed to other types of advertising, Facebook allows you to dig even deeper by targeting not only specific demographics, but more narrow categories like people traveling on vacation in and around your tour location.

Getting Started Clicks to Facebook

You’ll find all the tools you need to get started in the Facebook Ads Manager. This tool is the motherboard of Facebook advertising. You’ll use it daily to create, edit and monitor ads.

When creating a Facebook ad from the Ads Manager dashboard, you’ll be prompted to chooose from different ad objectives. Working towards the ultimate goal of increasing online bookings, you should select the ad objective of “send people to your website.” From there, enter the URL of your business to proceed to the audience page. This is where the real fun begins – highly customizable targeting will allow you to hand select your future audience.

Targeting Targeting on Facebook

In order to make the most out of your ads, you’ll need to determine a specific, targeted audience for each ad. Facebook offers an incredible range of targeting metrics, including: location, age, gender, language, interests, behaviors, and connections. Select the metrics most relevant to your purpose, depending on the type of ad you are creating and what your final goal is.

For your first ads, you’ll want to focus on the following:

1) Target a specific age group that relates to your typical customer profile.

2) Target both genders, unless there is a reason to specify.

3) Select “More demographics”, “Life events”, and then “Away from hometown”, to target people who are vacationing or traveling in your area.

4) Add interests that relate to your specific tour or activity. For example, if you run a sunset booze cruise, target people who have expressed an interest in drinking beer and wine.

In the right sidebar, you’ll notice that the size of your target audience begins to shrink as you become more specific with your targeting demographics. In this case, less is more. A smaller, more focused audience will show more conversions than a larger, unrefined group. Know who your audience is, and create focused ads that speak directly to them.

The Budget Budget Facebook Advertising Before finalizing your ad, you’ll need to set a daily budget. This can start as low as $5 per day. As you play around with your budget, a sliding scale on the right sidebar will show the potential number of people you can reach each day in relation to the budget you set. Start low and slowly increase your budget as you see results.

Designing the Ad
When it comes to building your ad, Facebook gives you the option to upload your own visual or choose from a library of free stock images. If you have beautiful, hi-res images of your tour or activity – use them! If you don’t, Facebook’s extensive free library will allow you to choose up to six.

Your image will be the first thing people notice. Take care to select an image that speaks to your business’ brand, captivates the viewer’s imagination and ignites positive emotion. The goal is draw in the viewer and deliver a consistent, engaging message about your business.

The ad text is meant to complement the message tied to your image. Write in a tone that’s relevant to your brand, and specific to your audience. Imagine your ideal customer – their age, demographic, average income, interests – and create copy that would appeal directly to them.

Each section of the ad will have a character limit. Keep your text concise and to the point, focusing on one or two main features of your tour, activity or experience. When that’s complete, add in a call-to-action, inviting the viewer to “Learn More” or “Book Now.”

Final Steps
Once your ad is approved and on the newsfeed, your role switches from creator to editor. Check in on your ad’s performance on a regular basis, making edits to your budget and content as necessary. To get the best performance out of your advertisements, continue to build ads with different copy or unique visuals, then compare their conversion and engagement rates to the originals. Use this data to continually edit and improve your ads.

Continue evolving your strategy as you go. There’s no right or wrong when it comes to Facebook advertising. It’s all about discovering what works for your unique business.

Shark Encounters With Island View Hawai’i

“Whatever you do, don’t panic. They feed off your energy.” I smiled and nodded, silently lamenting that this was probably easier said than done. Don’t panic. They’ve been doing this for years. In fact, long before they started offering cage free shark encounters to curious tourists, sharing the water with sharks was just a simple family tradition. Island View Hawaii

It all began when Kaiwi, the current manager of Island View Hawai’i, would go crab fishing with his grandfather off Oahu’s North Shore. When they’d switch the old bait for new, sharks would swarm the boat, looking for a free snack. The sharks learned to associate the boat with an easy meal, and quickly began following their rig on its trips out to sea. By the time Kaiwi turned 10, he was in the water with sharks on a daily basis.

For Kaiwi and his family, swimming with sharks has never been a threat, stunt or novelty – it’s a way of life. Originally, the idea was incredibly taboo. The culture of fear around sharks and surfing made the idea of swimming with them seem like a death wish. But they knew differently. Kaiwi began to take his friends out into the open ocean, introducing them to the placid grace of the animals as they glide through the deep blue. Slowly but surely, the environment of fear began to give way to respect.

Eventually, an old family tradition transformed into Island View Hawai’i, one of the first shark tours on the North Shorth. Which is exactly how I ended up on their boat, cruising out of Hale’iwa Harbor en route for open water.

It was my turn to learn to respect, rather than fear, Hawaii’s sharks. And as we rode along, learning the ins and outs of swimming with sharks, I became distinctly aware that I hadn’t yet reached the stage of fearlessness.

We were instructed to get in the water quickly, dive off the boat’s edge and follow our guide, Kaiwi’s father, to a comfortable position about 20 feet from the boat. Advised to stay close to our guide – an instruction I was more than happy to follow – we were to do the (unfortunately named) “dead man’s float,” always keeping our guide as a barrier between ourselves and the boat.

I quickly propelled myself towards our guide, nervous, anxious and excited for my first sighting. It came quickly. Over twenty Sandbar sharks moved through the azure below, weaving gracefully through the water, darting curiously towards the boat and rising silently towards our group for a timid encounter. Everything that I’d feared melted away instantaneously as I became mesmerized by their form, their beauty and their calm and steady motion. Albeit these were smaller sharks, not the Hammerheads or Tiger sharks that commonly come to visit, it was clear there was nothing to fear.

It’s far different seeing the animals in their own habitat, rather than imagining haunting scenes from atop a bobbing surfboard. You realize that despite being powerful creatures, they’re in no way inclined towards mindless destruction. And they deserve your respect, not your fear.

After the tour, when I asked Kaiwi what the best part of his job was, he immediately exclaimed that it’s the opportunity to show others the beauty of the island, introduce them to its natural inhabitants and to see the change in people’s perceptions. When it comes to my experience, Island View Hawai’i definitely earned a mission complete.

A Guide To TripAdvisor Reviews From The #2 Tour In The Country

For most travelers, the journey begins online. Before they’ve purchased a ticket or packed their bags, they’ve already spent hours online researching, comparing, repeat.

As a business owner in the tourism sector, this can either be really great – or incredibly terrifying. Maintaining a positive presence on review sites like TripAdvisor, which has over 200 million traveler reviews, can be as relevant to the success of a company as the quality of their product.

So how do you make sure you’re doing it right? We figured there was no one better to ask than our friends Luke and Amber over at Real New York Tours, whose business was recently named the #2 tour in the country by the review site giant itself.

Rated the #1 tour in New York City, with over 4,500 reviews and a 5-bubble rating, they’re either wizards or just the best at what they do. Either way, we had to hear their perspective on what it takes to reach TripAdivsor nirvana. We asked them a few questions – here’s what Luke had to say:

Real New York Tours

What do you focus on to get such strong reviews?

For years, people have asked me what our secret is to getting such great reviews. I wish I had some great secret recipe to share with them, some wisdom that my grandfather shared with me.

Fortunately, the answer is so simple that one almost feels silly asking the question. You do great work! If people feel inspired by your tour, if your passion is infectious, you are going to leave them with memories that last a lifetime. You can’t buy passion and hard work – either you have passion or you don’t. You either have a great work ethic or you don’t!

We focus not just on great storytelling, but also on the customer. People come to NYC with a lot of anxiety and trepidation. We try and strip that away. We want them to feel safe, feel that they are in the hands of people who care about not just about their tour experience but also their well being.

For example, I once had a family with a newborn. The mother had to feed her baby and felt uncomfortable doing it in public. We happened to be just a few blocks from my apartment, so I took them there so she could feed her child comfortably. In the meantime, they got to see what a New York City apartment was like!

I even once traded shoes with a customer whose feet were killing them. Of course, this is not the norm. But if you can make folks feel like they are spending the day with a friend rather than a stranger you’ll be amazed at how far your praises will be sung.

What’s your strategy for asking people to review you on TripAdvisor?

I think the worst thing you can do is be pushy when trying to get folks to write a review. Your work itself should inspire your customers to want to write a review, but a reminder doesn’t hurt. Often at the end of a tour I’ll ask my group how they found us. If it happened to be through TripAdvisor I’ll say something like, “Well if you found us there due to the kindness of someone spreading the love about our company in a review, we’d be very grateful if you continue to spread that love forward.” DONE! Nice and simple, not forceful or pushy.

Many folks will say absolutely on the spot, but remember they are on vacation and when they get home they are thrust back into the stress of everyday life. I’ll always wait at least a week to let folks settle back in and get acclimated and then send a nice, friendly email thanking them for choosing our company along with a TripAdvisor link and reminder that if they had a great time and would like to share it with others, it would be much appreciated.

Why do you think your company has received so many reviews?

One thing I’ve realized in the last 8 years of doing tours in NYC is that people are more apt to write a review if they had either an amazing experience or a really bad experience. If their experience was mediocre or just “good,” it’s often not enough to inspire them to take the time, or they simply forget. That’s why we try and create memories that will last a lifetime.

For that reason, our focus at Real New York Tours has always been about great customer service and providing a tour that is not like every other cookie cutter tour. I also think the fact that we are a small, family-run business resonates with our customers. We aren’t a big, impersonal corporation. When people call us they are always pleasantly surprised when they find out I’m the owner of the company. I guess they assume I’m in some big office, with a big desk, and a panoramic view of the city, and don’t even know my guides’ first names. That’s just not the case.

We are a tight knit family at Real New York Tours. Our guides are our family. We get together every other week for dinner and drinks and discuss any problems that need to be hashed out. Word spreads from the guides about the nature of our company. The clients hear this and feel like an extended member of our family. It makes them want to contribute, and so they do so with reviews.

We also do give money to a few charitable organizations, one being The Jane Lloyd Fund, an organization that helps people living with cancer deal with the financial strains of paying their bills during chemo and radiation. We care about our community, we care about our employees and we care about our customers. In a nutshell, good karma engenders good karma. I truly believe this.

How do you deal with negative feedback?

Negative feedback can be very tricky. You always want to give the customer the benefit of the doubt, but only to a certain extent. For instance, I’ve had people complain that they were on a tour and that hardly any historical information was given. Now immediately I know this person was either not listening, didn’t like their tour guide or the tour for some reason, or was not on our tour at all. As I mentioned, we are like a family and I know exactly how much historical info our guides are giving.

So first you have decide whether this person was actually on your tour, and you can do that by simply sending them a nice email through TripAdvisor to apologize that they were not happy with their tour, and ask who their guide was. I often offer them a refund as well. Now if that person was genuinely on your tour, they will respond and tell you their guide’s name and most likely accept your refund (or sometimes not). At least you have their name and you can know for sure if they were actually on your tour. We have had people writing fraudulent reviews in the past and TripAdvisor is usually very good at taking down these reviews if you can prove that most likely they were not on your tour.

If they were genuinely a customer and you still know that their review had no validity, then you hope that through emailing with them you can get to the bottom of their experience. Through this process I’ve found out that people booked their tour without reading all the info, and were expecting a bus not a walking tour. At least then I know the true problem and that it was not my guide and the historical info.

Now if someone genuinely has a legitimate gripe, you have to take responsibility. Especially if your guide made a mistake. You need to own up to it.

If you write a self righteous, angry management response, it doesn’t look good. People will respect your company if you own up to a mistake. I always offer to refund people that are not happy. That’s how much I believe in our product. If someone didn’t have a good experience then we haven’t earned their money. Now sometimes their complaints are really petty and it can be maddening, but being professional and calm will always make you look better in the end. Believe me the public knows when they read a petty negative review that the person writing it is just a difficult person who might always find something wrong. You have to trust the majority of the public to weed through the nonsense.

But I guarantee you, sometimes great customer service will even change the mind of a disgruntled reviewer. I’ve had people take their review down because we killed them with kindness and they felt bad for saying the negative things they did. Always respond to reviews rather then react. If you need to, write a furious response just to get it off your chest – but never send it. Respond, don’t react, and if all else fails take it up with TripAdvisor.

What part of your business do you find people review the most?

It’s always about the content of the tour, the guides’ friendliness, charm and ability to answer questions and the customer service they got when booking. We get so many wonderful compliments about our in-house manager, Kristy, and my wife Amber and just how helpful they are and how easy they made the booking process.

What role does TripAdvisor play in your business?

TripAdvisor has helped bring back the power of middle class and small family businesses in our country, whether they know it or not. My wife and I would never have been able to compete with the big wigs, especially in a city like New York, if not for TripAdvisor.

Their platform has been a godsend to the consumer and the business. They have changed the way people do business and they have been incredibly gracious about it, never demanding any financial compensation which is unheard of in today’s dog-eat-dog world.

My wife is pregnant with twins as I write this. It’s our first venture into having a family and I have to say that without the help of TripAdvisor, we might not have had the ability to take such a huge step in our lives. They should be commended for what they do by all who are lucky enough to get exposure on their website. From my family to yours, thank you TripAdvisor!

FareHarbor Partners With Viator for Innovative Supplier API System Integration

HONOLULU, HI– November 09, 2015 10:00 ET Systems Work Together to Offer Consumers Live Availability and the Ultimate Online Booking Solution for Vacation Tours and Activities

FareHarbor, a family-owned business serving tour and activity operators with the industry’s ultimate online booking and reservation management platform, today announced its integration with Viator, the leading resource for researching and booking tours and activities worldwide… Read more from Marketwired